Life — July 2, 1925 — page 1: what you’re looking at

What you’re looking at

This is the cover of Life's "Economy Number" issue. The design features a woman's face peering around a diagonal white panel—a visual metaphor for economizing or "cutting corners." Her 1920s styling (bobbed hair, defined eye makeup) reflects the contemporary flapper aesthetic. The "Economy Number" designation suggests the issue contains articles addressing economic issues of the mid-1920s, likely during the post-World War I economic adjustment period. The woman's peek-around gesture cleverly illustrates the concept of thriftiness or budgeting—looking to save money by finding bargains or reducing expenses. The cover cost 15 cents and was received June 30, 1925.