Life, 1925-06-25 · page 2 of 37
Life — June 25, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward **advertisement** for Sheaffer pens and pencils from the W.A. Sheaffer Pen Company of Fort Madison, Iowa. The ad promotes a "Lifetime" product set containing both a fountain pen and mechanical pencil sold together. It emphasizes quality craftsmanship, durability ("guaranteed without limit"), and uses aspirational language about success ("America's high-reaching success"). The ornate decorative border is typical of early-to-mid 20th century advertising design. Pricing is listed as "$3.75" for the pen and "$1.75" for the pencil. There are no political references, caricatures, or satire present. This is purely commercial marketing in Life magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Twins! A surpassing pencil, team mate for a now world-famous pen Today you may have them both in one handsome set. Built by standards that measure the world’s finest craftsmanship, Sheaffer's jade pen and pencil are agressive and substantial factors in America’s high-reachin3, success. Beauty that compels atten- tion, quality that defies hard usage! The pen is Sheaffer's Lifetime, with iridium nib, 3uaranteed without limit. And the pencil is a twin masterpiece, with triple lead control—propel-repel-expel. Both are made of jewel-like Radite, of radiant color and imperishable stren3th. And they carry the great endorsement of unparalleled demand. America is today using, them to write its message of success, “Lifetime” pen, $8.75—pencil, $3.75—Ruaranteed. Others lower At better stores everywhere SHEAFFER’ PENS:>PENCILS*+SKRIP W.A SHEAFFER PEN COMPANY FORT MADISON, IOWA comicbooks.com