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Life, 1925-06-18 · page 4 of 43

Life — June 18, 1925 — page 4: what you’re looking at

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Life — June 18, 1925 — page 4: Life, 1925-06-18

What you’re looking at

This page is primarily **advertising for General Motors**, featuring a promotional article about an auto convoy traveling from Beirut to Baghdad. The photo shows luxury cars (Buicks and Cadillacs) crossing the Syrian Desert at high speed—a feat meant to demonstrate American automotive superiority and reliability across difficult terrain. The accompanying text emphasizes that General Motors vehicles are chosen "wherever the going is hardest" and can be "found in every country of the world," positioning American cars as globally dominant technology. The right column contains unrelated satirical content ("According to His Folly"), a philosophical piece about foolishness—separate from the automotive promotion. This reflects 1920s-era American industrial confidence and advertising's growing sophistication in magazines like *Life*.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Part of a convoy of General Motors ars en route from Beirut to Bagdad. Speed as high as 70 miles an hour is attained during the 600 mile trip. Beirut to Bagdad It used to take about four weeks to travel from London to Bagdad. Today, through the service of General Motors cars, you can make the trip in eight days. Across the Syrian Desert—between Beirut on the Mediterranean and Bagdad in Persia —convoys of Buicks and Cadillacs are carry- ing passengers and mails on a regular schedule. Though heavily laden, they cover 600 miles of sandy waste in less than 24 hours of run- ning—most of the trip at racing speed. The stamina of General Motors cars and trucks has led to their selection wherever the going is hardest. You will find them in every country of the world. GENERAL MOTORS Buick + Capittac + CHevroLeT + OakLanp Otpsmosite - GMC Trucks General Motors cars, trucks and Delco-Light products may be purchased on the GMAC Payment Plan. Insurance service furnished by General Exchange Corporation. Fore! Tuoucn minus of their length a third A golfer’s pants are plus. Arithmetic becomes absurd When contradicted thus. A.H. F. According to His Folly Tuere was a Fool. He was just a common Fool like every one else, and he differed little from all the other Fools. Consequently he never knew he was a Fool at all. Then a person who was Wise said to him: “You are a Fool.” This troubled the Fool. He pondered deeply on it. He had not known he was a Fool. And a second person said: “You are a Fool.” And now the Fool began to believe he was a Fool. “Indeed, truly, if so many Wise persons say I am a Fool, then I must be a Fool,” he con- cluded. And so, since the Fool was now con- vineed of his own idiocy, whenever the Wise persons voiced their opinions he differed because he was a Fool. And when the Wise persons asked one an- other questions, he smiled and was si- lent, because he was a Fool. And when all the other Fools who did not know they were Fools talked together, he re- mained apart, because he was a Fool. And presently the Wise persons spoke among themselves and said: “He has differed with our views, and smiled and ignored our questions, and risen superior to his fellows. Perhaps he is not a Fool after all.” eee And the Fool, hearing this, was swollen with pride, and agreed with the Wise persons and spoke his own views again and mingled happily with his fel- low Fools. And then the Wise persons, seeing this, said: “No, truly, we were right at first. He is a Fool.” C.F. Lire’s Encyclopedia Cappte, Caddy (from cade, a, to coddle)—An attendant who carries golf clubs and who is the only person, aside from the wife, privileged to hear the player's more sacred cuss-words. The common, or Long Island, varicty of caddie attains a height of three feet four inches, and weighs seven pounds less than the clubs he bears. The better type of caddic may be recognized by his inability to count above six. There was once some talk of a super-caddie who, in 1904, found a lost ball in time for a match to continue uninterrupted, but it is believed that the story is utterly unfounded. Ss. L Betow zero in economy has been reached by the man who carefully saved up for a rainy day—and then moved to California. comicbooks.com