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Life, 1925-06-18 · page 37 of 43

Life — June 18, 1925 — page 37: what you’re looking at

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Life — June 18, 1925 — page 37: Life, 1925-06-18

What you’re looking at

This page is primarily **advertising and book reviews**, not political satire. The main content consists of: 1. **Book advertisements and reviews** listing 1920s publications (by Edith Wharton, Sinclair Lewis, W. Somerset Maugham, etc.) 2. **Product advertisements** for refrigerators, cement, and chewing gum—typical commercial fare 3. **One mild joke** about Swiss cheese (the holes), which is generic humor unrelated to current events 4. The prominent **Wrigley's gum advertisement** features children, emphasizing the product's benefit to digestion and dental health There are **no political cartoons, caricatures, or satirical commentary** visible on this page. The humor is limited to wordplay and advertising slogans. This appears to be a standard 1920s magazine section mixing book promotions with consumer product ads—representative of Life's evolution from pure satire toward mainstream publication status.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

: LIFE - 35th THOUSAND A Nation-Wide “Best Seller” SOUNDINGS By A. HAMICTON GIBBS “Word of mouth” advertising has carried this fine novel into nation- wide popularity— from fifth place on the March list of best sellers to third place on the April list of best sellers. Discriminating readers every- where are telling their friends that “Soundings” is a novel they must read. $2.00 wherever books are sold LITTLE. BROWN & CO., Publishers, Boston Tue Swiss are the best shots in the world, but who would think it after sceing the holes in a Swiss cheese? WHITE MOUNTAIN They practice economy every hour of the day “INOVERA MILLION HOMES” There is a style for every taste and a size of forevery home. Wnite | for booklets. ‘The Maine Manufecturing Compe I PLEASE DONT THROW AWAY THE Breil PIECES, PUT ui TO-GETHER WI IS GOOD For repairing cht slassware, trie = 8 = brac, Among the New Books May Fair. By Michael Arlen (Doran). More stories of these charm- ing people, in which you will mect an old friend or two. The Mother’s Recompense. By Edith Wharton (Appleton). Desire on Fifth Avenue, handled by an ex The Old Woman of the ii and Other Stories. By Blasco Ibaii (Dutton). Additional evidence what a lot we've had!) that this writer is not likely to match his account of the retreat from the Marne, which made him famous. The Smiths. By Janet A, Fair- bank (Bobbs-Merrill). Growing _ up with Chicago in a typical American family. The Furnace. By Dan _ Poling (Doran). More fictionized industrial- ism, from which, please, excuse me! Cruel Fellowship. ‘By Cyril Hume (Doran). Another novel of the young generation, with a Yale man as the protagonist. Helen. By Edward Lucas White (Doran). The ners and customs of the ancient s, plus Helen of Troy’s maid, served up in fiction as delightful reading. olf. By Albert Payson Terhune (Doran). For dog lover: Choice. By Charle fincott). Sophisticated racters in the grip of circumstances nst. fashion- able and expensive backgrounds. The Turn of a Day. By C. A Dawson Scott (Holt). The eternal triangle on the Cornish downs. Arrowsmith. By Sinclair Lewis (Harcourt, Brace). Not adopted by convention at At- yorite book of the Guernon (Lip- medical professior Love. By Elizabeth (Doubleday, Page). A pathetic chronicle of what happened to a woman who married a man twenty-two years younger than herself. The Painted Veil. By W. Somer- set Maugham (Doran). Punch backs me up in considering this a fine piece of work. A perfect blend of art and evangelism. Webster's Foker € Schuster). H. Ade, Mare cauetty ” Georg Worts and 'R. F. Foster have a hil posium on a national pastime, ing everything for an immediate ses- sion but a pack of cards. French Cross Word Puzzle Book. By Henry Ns (Putnam). Going almost a step too far, n’est-ce_pus? Baseball—How to Play It. By Stanky Harris (Stokes). The man- ager of the winning Washington club struts his stuff. iodern Bridge Tactics. By R. F. Foster (Dodd, Mead). Why don't h cons distribute books like this? Fightin’ Through. By Nellie Re- vell (Doran). A_ continuation of the author's famous fight against invalid- ism. Earth Moods. By Hervey Allen (Harper). Modern American verse. Sonata, and Other Poems. By John Erskine (Duffield). More minor poctry, including some swell sonnets. Oh, Mr. Leacock! By C. K. Allen (Dodd, Mead). A frivolous inquiry into the style and substance of one of our professional humorists. A Book of American Humor in Prose and Verse (Duffcld). If I hadn't seen it, I'd never believe it. B. L. Book (Simon . Webster, George Wrigleys gives them the sWeets they crave and it 18 very bene- fictal also. Its a friend to teeth, breath, petite and digestion. For young and old we ‘say: “After Eve Meal a Wasi comicbooks.com