Life, 1925-06-18 · page 34 of 43
Life — June 18, 1925 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertisements** with minimal editorial content. The main cartoon depicts two gentlemen in conversation, where one persuades the other to buy Dunhill cigarettes from London by arguing they'll increase pleasure despite the cost. It's a straightforward product endorsement using humor and class appeal—the "old chap" phrasing and British cigarette brand suggest sophistication. The page also includes a "Golf Defined" humor column that satirizes golfers' self-delusion about their skill, using golfing terminology to mock common player failures (drives that don't go straight, chips that land in bunkers, missed putts). A substantial article discusses fundraising for the **Louvain Library restoration in Belgium**—a post-WWI reconstruction effort America had pledged to support. The text notes costs have doubled and appeals for additional donations as a memorial to American soldiers. The remaining content consists of period advertisements for garters, shaving cream, and beauty products—typical 1920s consumer goods marketing with health and appearance appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“RIGHT enough old chap!—Dunhills may increase your annual cigarette budget a trifle— but, my word, how they’llincrease your “Why not | Smoke the Golf Defined The Drive—A straight line is the shortest distance between two points, On the other hand, a drive... The Brassie Shot—The one just be- fore the player grabs his mid-iron in disgust. It trickles thirty feet to the left. The Approach Shot—Straight as a die to the bunker. The Chip Shot—Ask the man who has one. I haven't. The Approach Putt—The one fol- lowed by the player's sad sigh, “Never up, never in.” Other Putts—Too numcrous to men- tion. Facon de Parler “As sweet as balm, as soft as air, as gentle moaned Cleopatra as the poison seeped through her royal veins “For goodness’ sake, Cleo,” snapped Charmian with the privilege of an es- tablished favorite, “what's biting you now?” WIDEWEB Boston Garter Insist on Bostons and get The Pad without a Pucker ‘No'metal on face of pad, lies fat, The Oblong Rubber Button An Exclusive Feature of all Velvet Grip Garters For Sports Wear—Knicker Bostons ‘They keep sport stockings secure and free from stov- ently ‘wrinkles, ‘Made in beathers, plain and variegated colors in appropriate or bd men, women, boys and gir! GEORGE FROST COMPANY, MAKERS, BOSTON The Louvain Library Fund Some years ago America promised the war-cxhausted Belgians that the Louvain Library should be restored, and had we been able to pay for it then, $500,000 would probably have covered the expense. Since then their prices for labor, building materials, cte., have in- creased cnormously, just as with us, and the cost of the building has prac- tically doubled. Up to a date in May, $518,861 had been collected, leaving r $400,000 still to be secured. Now, this is a worth-while undertak- ing, for not only is America’s honor pledged for this restoration, but the new building itself is to be a permanent memorial to the American soldier boys who did not come back, whose lives were laid down on foreign soil. We don't want their memorial to go unpaid for, surely! Who'll help? Previously acknowledged F.C, New York. 100 Plainfield, N. 1.00 J. R. Foster, Cinn. 5.00 $764.00 Austie’s discovered a new barber, and the old gray hair ain't what it used to be. An Appealing ¢ Beauty ° ¥ A velvety skin and complexion of rae diant beauty. An alluring appearance so appealing, you'll enjoy universal adoration. Send s0c. for Trial Size Ferd. T. Hopkins & Son, New York City Beards or Tender Skins ‘OU will find relief and comfort in a jar of In- gram’s Therapeutic Shaving Cream. It rapidly softens the toughest beard and pre- vents shaving irritation. Its exclusive Poorerses soothe and cool the skin and -heal troublesome little cuts. It leaves your skin soft, cool, invigorated and refreshed. Thousands of men_ have told us that it makes shaving a pleasure—no longer a job to be dreaded. If your druggist cannot, supply you, send 50c. for the blue jar that contains six months of shav- ing comfort. Or send 2c. stamp for sample. Frederick F. Ingram Co. Established 1885 938 Tenth St.; troit, Mich, =a] Also Windsor, Canada Made particularly for tender skins comicbooks.com