Life, 1925-06-18 · page 32 of 43
Life — June 18, 1925 — page 32: what you’re looking at
What you’re looking at
This page features a satirical cartoon strip mocking American attitudes toward alcohol following Prohibition's repeal. The joke presents travelers returning from Europe, each praising their home country's liquor while simultaneously disparaging it—a bootlegger's homemade whiskey beats English ale; French wine beats English ale; Berlin beer beats vodka, and so on. The satire targets American hypocrisy and the era's bootlegging culture. Despite traveling abroad to experience supposedly superior European beverages, the characters ultimately prefer illegal American homemade liquor, suggesting Americans smugly believe their contraband surpasses legitimate foreign imports. The accompanying humor pieces use similar formulaic joke structures common to 1920s-30s magazines: brief one-liners about class differences, racial stereotypes (the mine worker and maid sections), and business jargon. The page's advertisements (Marmola diet pills, Abbott's Bitters) reflect contemporary consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE - For Shaving Without Appl with the faces Like a Fragrant Cold Cream Generous Trial, Tube Free Name Address Mail wo Pryde Wyaa Co, New Brighton, Pa. oOUR_ OLISH CONTEMFO ARIES 7 Brown's European Tour “Bon voyage!” “This English ale’s pretty good, but I got a bootlegger at home that brings me stuff that’s a lot better.” “I guess French wine’ English ale’s better.” “Prosit! Good beer, but I don't like it as well as that French wine.” “Yea, I guess this vodka’s pretty nice, but, oh boy, that beer we got in Berlin!” “Banzai! Another cup of — sake. Russia's got it all over Japan when it comes to liquor.” “I know your bootlegger said that this was the real stuff, but—oh, that liquor I got abroad!” IHW. all right, but in Princeton Tiger. One Step Removed A mine superintendent who had gone down into the lower levels to talk to a crew of men imprisoned by a cave-in was getting their last messages. rge," he shouted to one colored miner, through a narrow aperture, “are you married?” “Nossuh.” answered a lugubrious voice; “dis hyah am de wustest fix Ah evah been in yit.” —American Legion Weekly. | In a Pinch, use ALLEN'S FOOT-EASE Not Imposing Mrs. A. was giving instructions to her colored maid. “If Mr. G. calls,” she said, tall, very thin gentleman —" “Oh, yes ‘m!" interrupted the maid, “LT know. You mean dat one what looks so few."—Charleston News and Courier. “a very Euphemism A favorite expression with the high- pressure business boys nowadays is, “He didn’t fit into the organization.” It's too bad the oldtime saloon bouncer didn't know that one.—Detroit } Glass of Soda with tablespoonful Abbott's Ritters a good tonle and palatable. Rample Bitters by mall, 25, eta. In stamps. C, W. Abbott & Co, Baltimore, Mi Publicity! Sourciton (to aciress who hos been sued for breach of contract): 1 think T can keep this out of the papers. Actarss (indignantly): Don't you dare!—Passing Show (London). Peorstrtan: Your car knocked me down and I shall sue you for damages. Can you give me an advance on account? —Boston Transcript. Notminc can be more inferior than inferior dental work. —Ohio State Journal, on the Diners and Pullmans, in every State of the Union. “The Queen of Tobie Woters” Firth Avcaue ai abd Street New York A New York taxi-driver shot a passen- ger who refused to pay what he de- manded. But how much less effective than the simple English way of saying: “Ere, wot's this Successful men are slender men Successfulmen—themenyou find behind mahogany des in private offices the men who get ahead in world—are slender men, These men realize the dan stout ear Sooper tonat A ester Jrbelr slows down their thinking, mars their ap- pearance, and hinders their advancement. ‘That’s why for many years successful men haveused Marmola Tablets—the way to reduce, It’sno trouble at et slender by using them. Just follow ¢ ns—no exercises or diets, Try Marmola Tablets. All dru; have them—one dollar a box. Ord vil Mums, Oe Nos MARMOLA The Pleasant Way to Reduce comicbooks.com