Life, 1925-06-11 · page 33 of 36
Life — June 11, 1925 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal satirical content. The main featured advertisement is for Whitney Playmore's "tail-less shirt"—a sportswear innovation marketed to golfers and active men. The humor lies in the product name itself: the shirt eliminates traditional shirt tails that would ride up during physical activity, solving a genuine practical problem through design. Supporting advertisements include golf tees, canoes, foot cream, and shaving products—all targeting affluent leisure consumers of the 1920s. The only substantial editorial content is "Mrs. Pep's Diary," a gossip column describing social activities among wealthy women, including references to meeting British royalty and attending formal functions. This reflects contemporary upper-class social preoccupations. The page's overall tone reflects 1920s consumer culture and leisure activity marketing rather than political satire. The brief aside about New York automobiles versus pedestrians is mild social commentary rather than serious critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ORE TRADE MARK The Tale of a Tail-less Shirt We took the uscless tails off a useful shirt—put on a springy, pure wool belt fora finish—and thus gave to the world the finest sport shirt it's ever seen. One that can’t climb your spinal column, nor play tag around your tummy— no matter how much you twist or turn. At most good stores. Illustrated folder free. WACHUSETT SHIRT CO. Dept. L Leominster, Mass. New York now has an automobile Mrs. Pep’s Diary for every four persons. This” leaves (Coutiaued fron pepe 11) just enough pedestrians for sport. - achievement of it. I can name twenty ‘Old Zo * | people whom I had liefer meet any CM CANOES | i ian King George of Queen Mar, 8 and I should not have to stick three : | plumes in my hair to do so, neither. Marge Boothby in early, plaintively de- “Or TOWN CANOES" are patterned after | manding a cup of coffee, confiding that real Indian models. The graceful lines make | her maid had been ill three days now, for speed and easy handling. “Old Town” con- | and she, being afraid to light the gas ded great Heats. Old Town | stove, had been breakfasting on potato are low in price too. $64 up. From y ¢ g asics ce theticy, chips until she could endure it no longer. The new 1925 catalog is beautifully illus | 5° We fed her up, and then did fall trated. It shows all models in full colors. Write | a-Sossiping, Marge reporting how a for your free copy today. Orv Town Canor Co., | visiting noblewoman had apologized to 1537 Middle Street, Old Town, Maine, U.S.A. | Lydia Loomis for failing to attend her | luncheon without sending regrets, and Lyd had responded, Oh, weren't you TIRED, BURNING FEET ]) tire?” or wood Sam teave us, are quickly relieved by || "ither, declaring for what he calls a ing with soothin: Colonial afternoon, and saying that he healing knew now just how an ancient Roman felt when he eschewed business for the Tnentholatum day and went down to see a few people Write for free sample thrown to the lions, Mentholatum Co., Buffalo, N.Y.,Wichita, Kans, Baird Leonard. Clean Drives Clean Hands You can tee your ball just the height you want; high if you're topping; low if you're “skying” them. You get cleaner, longer drives, Your hands are clean and dry—no excuse for wiping them on the seat of your “plus-fours.”” Get Reddy Tees from your pro. 18 in a handy box. _ Yellow or red, as you prefer. They are all wood, air dried, one piece white birch—they won't break or frazzle. Only 2Sc. THE NIEBLO MEG. CO. Dept. D., 38 East 23rp Street, New York City Yellow Makes a Man Wish He Had Two Chins Barbasol produces such a silky shave. And easy—well! No brush. No rub-in. Just the blade and Barbasol. You try it —three times — ac- cording todirections. 35c¢ and 65c tubes. 7 Indianapolis, Ind. / Please mail me Z your Free Trial 7 Tube of Barbasol. comicbooks.com