Life, 1925-06-04 · page 8 of 44
Life — June 4, 1925 — page 8: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Packard automobiles**, not political satire. The headline "ONLY PACKARD CAN BUILD A PACKARD" frames the sales pitch. The image shows a Packard Six Seven-Passenger Sedan Limousine. The accompanying text argues that Packard's quality depends on proper maintenance—specifically regular lubrication at 45 different points. The ad warns that even perfectly-built cars lose precision without consistent owner care. The closing line, "ASK THE MAN WHO OWNS ONE," was Packard's actual advertising slogan, inviting potential buyers to consult satisfied owners. This is straightforward automotive marketing emphasizing craftsmanship and the owner's responsibility for upkeep—typical early 20th-century luxury car advertising with no satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PRECISION In Packard cars precision is fully pro- tected throughout the life of the car. However finely built no car can remain precision-built in the hands of the aver- age owner unless it is lubricated regularly and completely. And, so long as motor car lubrication en- tails drudgery or the giving up of the car at inconvenient times, cars will not be lubricated. Which means, precision destroyed and IS PROTECTED then, the opening of pocketbooks. There is no drudgery or uncertainty in the lubrication of Packard cars, In the chassis—the pull of a plunger, a second of time, and oil is on the way to the 45 points requiring regular attention. In the motor—the oil rectifier, automatic in action, insures that every drop of oil remains pure oil. The result—long life of parts, quietness of operation, peace of mind for the owner. Packard Six and Packard Eight both are furnished in ten body types, four open and six enclosed. A liberal monthly payment plan makes possible the immediate enjoyment of a Packard, purchasing out of income instead of capital. PACKARD THE MAN WHO OWN S comicbooks.com