Life, 1925-06-04 · page 44 of 44
Life — June 4, 1925 — page 44: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page promotes Holeproof brand stockings, exploiting a genuine fashion trend of the 1920s: increasingly shorter skirts required women to pay close attention to visible hosiery quality and color. The illustration shows a woman displaying her legs and stockings to another figure (likely a fashion advisor or friend). The advertisement leverages Paris fashion authority—referencing a monthly "Paris Style Bulletin"—to drive sales by positioning Holeproof as the stylish choice for modern women. The "satire" is gentle commercial humor: the text acknowledges that short skirts place responsibility on women's stocking choices, then answers this "problem" by selling their product as the solution. It's marketing psychology disguised as helpful advice, targeting women concerned with fashion-consciousness and social propriety during the era of the "flapper."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOSIERY — of exquisite texture, of newest shades that make each costume stunning ARIS says short skirts — shorter and shorter! With sheer- est hose, in rich yet delicate shades. You, fair maid and matron, agree that it’s a charming fashion. But one which puts a great responsibility upon your choice of stockings. We answer, that this is our part—that we make selection easy. A great assortment of smart styles in sheerest cobweb chiffon, tich heavier silks, and fine silk and lisle, are all supplicd in the widest range of the new French colors. How to find them? By asking for Holeproof at one of your leading stores. Then revel in the pleasure of choosing the loveliest hose you'll ever see! HOLEPROOF HOSIERY COMPANY, MILWAUKEE. - WHAT'S WORN IN PARIS? Write for our Paris Style Bulletin and learn. We publish it every month to give women who want to know what's what the ad- vance style news which is received by us by cable from Paris. Sent free if you'll supply us with your name and address on a postal. Hosiery style specialists Holeproof is the name which has al- ways stood for quality. Now it’s the hall-mark of style. We concentrate on perfecting only hosiery that fashion demands. It’s your sure guide to what ffoleproof Hfasiery you want in stockings. It's your assur- ance of sheerness—a fit that’s trimmer and snuggerthanyou've ever had before. It gives you the newest, hard-to-find shades that milady of Paris is wearing. You can’t make a mistake if you look for the name Holeproof. Full-fashioned?—of course, and semi-fashion- ed, too, with seamed back and fashioned marks. Weights range from gossamer chiffon through every grade for every occasion. Al- ways with quality which prevents disappoi ment. No uneven texture, threads or knots. Prices? Moderate—surprisingly so! If you're the practical woman who wants the most her money can buy, visit your Holeproof dealer. HOLEPROOF HOSIERY COMPANY OF CANADA, LIMITED, LONDON, ONTARIO comicbooks.com