Life, 1925-06-04 · page 35 of 44
Life — June 4, 1925 — page 35: what you’re looking at
What you’re looking at
This is a **straightforward product advertisement**, not satire or political commentary. The page promotes the "New Improved Gillette Safety Razor" from Gillette Safety Razor Co., Boston. The ad emphasizes three selling points: **comfort, safety, and speed**—claims presented as essential for "the really perfect shave." The advertisement includes the razor's case, loose blades, and pricing ($5-$75 depending on materials: silver or gold plate). A notable element is the disclaimer about counterfeit blades: Gillette assumes responsibility only for razors used with *genuine* Gillette Blades, warning against imitations. This suggests early 20th-century concerns about product counterfeiting. The copy uses hyperbolic language ("the razor for use every remaining morning of your life"), typical of period advertising. There's also a reference to a separate publication, "Three Reasons," a shaving booklet available by postcard request. **This is purely commercial advertising, not editorial commentary.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— perfect shave: — comfort —safety Whetheryou have a beard “like wie” or ‘as soft as — spee silk, your GOOD shave “ will become a PERFECT The New Improved Gillette was de- shave if you read “Three . Reasons’”—a new shaving signed to answer perfect on each of these en a points, and in actual use it does. With sladly send you a copy the sharp-edged Gillette Blades it fulfills with our compliments. every shaving requirement. Could any stronger statement be made to help you realize that here is the razor for use every remaining morning of your life? GILLETTE SAFETY RAZOR CO., BOSTON, U.S. A. The Gillette Bostonian In gold plate, $6. In silver plate, $5. Fenuine, Gill at with imitations of genuine Gillette Blades it cannot take responsibility for the service of Gillette azors. ‘ > - . OSs The Gillette Company as- sumes full responsibility for the service of Gillette Razors when used with llette Blades. comicbooks.com