Life, 1925-06-04 · page 33 of 44
Life — June 4, 1925 — page 33: what you’re looking at
What you’re looking at
This page is an advertisement, not a cartoon. It promotes Gorham silverware's "King Albert Pattern," featuring a photograph of a craftsman (B.W. Vickary) engraving a silver teapot. The ad emphasizes "regal" craftsmanship and delicate design, positioning the product as elegant and refined. "King Albert" likely references Belgium's King Albert I, a figure of international prestige during the early 20th century when this ad ran. By associating their silverware with royalty and master craftsmanship, Gorham marketed the pattern to affluent Americans seeking status symbols. The pricing ($9.50 for six teaspoons) indicates this was luxury merchandise. This represents typical Life magazine advertising blending product promotion with aspirational imagery of skilled labor and European sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
KING ALBERT— Silver of regal beauty ANOTHER example of the Gorham Master Craftsman’s artistry — regal in its sim- year) a Gorham “Master Cra/tsmitn, en plicity, delicate of ornamentation. Your graving a King Albert B.W. Vickary, for 23 tea pot. jeweler will gladly show this design and other beautiful Gorham pieces. KING ALBERT PATTERN <* Teaspoons 6 for $9.50 Dessert-knires 6 fe Dessert forks 6 fe comicbooks.com