Life, 1925-06-04 · page 3 of 44
Life — June 4, 1925 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Marmon automobile advertisement**, not political satire. The page celebrates the "New Marmon" car with the tagline "A Familiar Friend in a New Dress." The ad emphasizes that Marmon has updated its design while maintaining engineering excellence. The phrase "There goes another New Marmon" reflects the car's popularity and recognition. The text notes it's "the most beautiful car of the year"—reflecting broader 1920s automotive competition and consumer culture. The image shows a vintage closed car in what appears to be a scenic outdoor setting, typical of period advertising that associated automobiles with leisure and status. This represents straightforward commercial messaging rather than political commentary or satire. Life magazine carried extensive paid advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS een VAI AMILIA FRIEND IN Oo ee There goes another New Marmon’’ is the comment of today. To the prestige of Marmon engineering has been added the prestige of new artistry in lines and colors. People have singled out the New Marmon as the most beautiful car of the year. The whole country says, “It’s a Great Automobile,” Only $130 more than the open car—New Marmon Standard Closed Cars. Not “coaches,” but genuine, full-fledged closed cars with four (4) doors, mounted on the famous Marmon 6-cylinder chassis of 136-inch wheelbase. Also—New Marmon De Luxe Models, permitting intimate expression of personal tastes. Open Cars, $3165. Closed Cars, $3295 to $3975 . , All prices f.0.b. Indianapolis, exclusive of tax _ The NEW vV MARMON " 28 OF aared Ste. Prneced sd. 3°. Hee RS hae Skea bed Osada comrtiahe, Te LPR tte U5, Bogrand cod brtuwe Peseeonces, comicbooks.com