Life — May 28, 1925 — page 5: what you’re looking at

What you’re looking at

# "Life" Magazine Page Analysis This page contains three distinct pieces: 1. **"Ballade of Temperance"** (poem by Ted Robinson): A satirical poem mocking temperance advocates who claim "there is much to be said on both sides" of the prohibition debate. The poem ridicules their supposed neutrality as cowardly fence-sitting. 2. **"If Monsieur Kerkoff...Should Write an Advertisement"** (by Mattie S. Watson): Humorous mock-advertisement imagining how a French perfume manufacturer might absurdly market lubricating oils using flowery French language and pretension—satirizing both French affectation and over-elaborate advertising copy. 3. **"Co-Getters Both Ways"**: A brief joke about a Philadelphia dry-agent training school, apparently playing on salesmanship terminology. The page satirizes temperance hypocrisy, pretentious advertising, and contemporary American anxieties around prohibition-era enforcement.