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Life, 1925-05-28 · page 33 of 36

Life — May 28, 1925 — page 33: what you’re looking at

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Life — May 28, 1925 — page 33: Life, 1925-05-28

What you’re looking at

This page is primarily **advertising for Palmolive Shaving Cream**, not political satire. The "Wait—Don't Buy" advertisement uses a persuasion technique common to early 20th-century marketing: challenging readers to test the product's claims themselves before purchasing. The top section contains book reviews by "Baird Leonard," discussing novels like "Love," "The Annexation Society," and "The Mill of Many Windows"—literary criticism rather than political commentary. The advertisement's humor derives from its confident tone and numbered "5 Delights" claims (lather multiplication, beard softening, etc.). The offer of "10 shaves free" was a genuine sales tactic of the era. The page's illustrations show men in period dress, likely meant to appeal to masculine grooming interests. The only recognizable reference is the upcoming Life magazine "Commencement Number" announcement at bottom left, featuring celebrities like Ring Lardner and Charles Dana Gibson. This is essentially a **content and advertising hybrid page**, not a political cartoon requiring historical context beyond understanding early 1900s consumer marketing strategies.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life and Letters (Continued from page 22 reminds one of what she can do when . she tries. Such as the revelation that when Catherine spotted Christopher in the village church, she was murmuring, along with Mrs. Colquhoun, that it was better to trust in the Lord than to put any confidence in man, which at that moment she was quite willing to believe. “Love” ends on an unsatisfactory chord, like “Madame Butterfly.” It would help a lot to know whether Catherine ever got damages from the plastic surgeon for spoiling her face. J. S. Fretcner must have heard me. Only two weeks ago I had at him for writing a book in which not a = 3’ shot was fired nor a drop of blood shed ait-—— On r B uy and he immediately stepped forward with “The Annexation — Society” (Knopf), which is a thriller if I ever Find out first that our claims are read one. I am now willing to wager true. Make this 10-shave test. that “The Mill of Many Windows” was dug out of a trunk. DEAR SIR: In “The Annexation Society” we don't get the old-man-dead-in-his- library that I asked for as a starter, You're a fair minded man—and as such will give other men a chance to prove any sincere claims they advance. but something almost as good—the Now the ones we make for Palmolive Shaving Cream are pretty theft of a diamond cross which the broad. You may question them. Czar had given Lord Scraye’s grand- So we say, “Don’t buy yet"’—Let us send you a 10-day tube to father. In exactly the time it takes to try. And thus, grant us the opportunity of proving how true those tell it, we are in the midst of a gang claims are. of thieves bent on swiping all of Eng- Men by the millions have shifted to.this unique cream. Today land's expensive antiquities on which it occupies pinnacle place in its field; its success is a trade sensation. they can lay their hands at house par- 80° of its users were wedded to rival makes. Only outstanding ties, and the plot becomes so thick that merit, you'll agree, could shift so hard a market. you don't know who is your friend and who isn't, or who had the false whiskers Find Out, Please last. The moral is “Let the Holy Grail So we ask you, now, in fairness to us both, please mail the alone,” or words to that effect, and it coupon. We'll rest our case on what you find. After 10 days of is established firmly that a lady burglar new shaving delight, few men go back to old ways. should no more use perfume than a . murderer should carry a handkerchief. . 1 Multiplies itself in lather 250 times. Baird Leonard. 5 Delights 2 Softens the beard in one minute. Five remarkable 3 Maintains its creamy fullness 10 minutes on the face, 4 Strong bubbles hold the hairs erect for cutting. results: 5 Fine after-effects, due to palm and olive oil content. Next Weck the great a add the final Lorman shaving luxury, we have created Palmolive After Shaving Takk—especially for men. Doesn't show. Leaves the skin smooth and COMMENCEMENT fresh, and gives that well-groomed look. Try the sample we are sending free with NUMBER the tube of Shaving Cream. There are new delights here for every man who shaves Please let us prove them to you. Clip coupon now. THE PALMOLIVE COMPANY (Del. Corp.’, Chicago, Ill. with an All-Star cast ineludiny— PALMOLIVE Rinc Larpyer, Cirarces Dana Gissox, Rosert — Bencuitey, Wattace Morcax, Newman Levy, P. L. Crospy, Atice Har- vey, Dorotuy Parker, Corey , Foro, Guvyas Wiuttass, ELut- 10 SHAVES FREE and a Can of Palmolive After Shaving Tale son Hoover, Bairp Leonaxp, H Si 7 W. Haxemany and Joux Hei, Bene) 008, The Palmolive Gempany tee - Gop. 3 707 on ‘St., Chicago, Il. top ; é ‘esidents of Wisconsin should address The Palm- N’ sale at all news-stands— olive Company (Wis. Corp.), Milwaukee, Wis. next Tuesday—for the ridic- ulous sum of fiftcen cents. comicbooks.com