Life — May 28, 1925 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

COLORFUL, FRAGRANT, LUSCIOUS . ATISFACTION from your meals, you know so well, depends on more than food. Flowers, sparkling glass, gleaming china and silver — the best-cooked meal seems incomplete without them. And today our greatest dietitians say: Much more than passing pleasure is the service that they give us—this color and fragrance, and the rare flavor we delight in. They are vitally important in every meal we eat. For they awaken appetite, say our greatest food authorities. And appetite controls the whole system in the body that digests our food. Unless we eat with appetite we fail to take full benefit from our best-planned meals. nd so, apart from its value as fruit, ns find in this juice of fresh, ripe grapes significance for health. For Welch's has incomparably, they find, the color and fragrance, the exquisite flavor to which appetite responds. URE juice of the finest Concord grapes in all the world —only in Welch's can you enjoy that perfect flavor. _ Such choice grapes ripen in just two little spots in the whole United States, near the Great Lakes, where sun and soil are perfect for the Concord. _ When the great purple clusters are npest Welch cuts the luscious fruit and Presses out the juice—a few hours after the grapes leave the vines. Q They stress the lasting value in our diet of fruit in this delicious form All the delicacy, all the health-giving quality of the fresh fruit is in each glass of fragrant juice. Mineral salts that regulate the body, that build up the bones and teeth, vita- mines, nourishing fruit sugar, and laxati properties that modern diets need. ural fruit elements, too, that turn to alkalies and help the body to overcome the acidity so common today. UT aside from these values of Welch's as fruit, it is the importance for health of its flavor that experts stress today, its color and fragrance that awaken instant response from appetite. “Aur the health-giving qualities of fresh ripe fruit,” food experts say,"are in each glass of luscious juice.” + + PURE JUICE OF THE CONCORD GRAPE “cAore than Passing Pleasure”— Jind our Great Dietitians, in the Taste, Color, Fragrance we delight in Ar Breaxrast—Half-fill a small glass with cracked ice; then fill with Welch's —fresh-pressed juice of the Concord grape, fragrant, luscious. For Luxcueon—Make 3 cups of tea and allow to cool. Add 1 pint of Welch's, juice of 2 lemons and 4 tablespoons sugar. Serve in tall glasses very cold. For Dinner—or for after-theater supper —Take from the ice-chest 1 pint of Welch's and two 12-ounce bottles of dry ginger ale. Partly fill glasses with Welch's —then fill with ginger ale. Get Welch’s Grape Juice today from your grocer, druggist or confectioner, in quarts, pints, or four ounces. Ask for it at your club or hotel or in the Pullman, or try it at the fountain—served straight or in delicious combinations. Let us send you, free, our booklet The Vital Place of Appetite in Diet. \t tells new delicious ways to serve this juice of fresh, ripe grapes. The Welch Grape Juice Co., Westfield, N. Y. Tue Weren Gaare Juice Co., Dept. L-4, Westfield, N.Y. Please send me—free—your booklet The Vital Place .f Appetite in Diet. Name Address City. —— State comicbooks.com