Life, 1925-05-14 · page 4 of 40
Life — May 14, 1925 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, not political satire or editorial content. The ad promotes a six-month subscription (26 weeks) for $2, marketed as "a bargain." It promises regular content plus special numbered issues featuring covers by notable illustrators (Percy L. Crosby, Wallace Morgan, Charles Dana Gibson, F.C. Cooper). Two new serial features are highlighted: "Popular Science for Big and Little Folks" by Robert Benchley and "The Rover and Over Boys" by Corey Ford (illustrated by Cluyas Williams). The phrase "Obey that Impulse" at bottom is a call-to-action catchphrase typical of period advertising. **This is commercial content, not satire.** The humor, if any, lies in the playful tone promoting subscription value rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 6 months ~ em ee ee ee ee ee ee ee ee ee ee ee ee ¢ Ores more Opportunity knocks! unalloyed happiness for 26 consecu- tive weeks—from merry Maytime to Here is a chance to fortify yourself glorious October. against the trials of the silly season, the discouragements of the dog days, Included in the twenty-six issues will the hardships of the heated term. be a host of Special Numbers, beg’n- ning next week with the Rapio Numeer (cover by Percy L. Crosby). Others to follow are the Commence- ment Numser (cover by Wallace You cannot escape them, but—with Lire you will literally Laugh them off! Charles Dana Gibson), and the Ozo Here is mirth assurance at rock bot- Home Weex Numaer (cover by F. G. tom prices. Here is a guarantee of Cooper). You will want them all. During the Six Months’ period, Lire will come to you with all its regular attractions, plus two new and sensational features : “Popular Science for Big and Little Folks” by Rosert BencHLey / i I I I I I I I And all for a paltry Two Dollars. Morgan); Gor Numeer (cover by I I I I I y and “The Rover and Over Boys” by Corey Forp SPECIAL °e illustrated by Guvas Wittiams OFFER e —_ ° Both of these big, gripping serials begin in this issue £98 Madison Ave., &. of Lire, Don’t miss them. Please send me LIFE for Six Months, for which I enclose Two Dollars (Canadian, $2.40; Foreign, $2.89). . Follow the dotted line to its logical conclusion and— omiicnarastun "=. Oey that Lmpulse CCCCCOCEC EEO CO EEE EE EER EOE comicbooks.com