Life — May 14, 1925 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **subscription advertisement** for *Life* magazine, not political satire or editorial content. The ad promotes a six-month subscription (26 weeks) for $2, marketed as "a bargain." It promises regular content plus special numbered issues featuring covers by notable illustrators (Percy L. Crosby, Wallace Morgan, Charles Dana Gibson, F.C. Cooper). Two new serial features are highlighted: "Popular Science for Big and Little Folks" by Robert Benchley and "The Rover and Over Boys" by Corey Ford (illustrated by Cluyas Williams). The phrase "Obey that Impulse" at bottom is a call-to-action catchphrase typical of period advertising. **This is commercial content, not satire.** The humor, if any, lies in the playful tone promoting subscription value rather than political commentary.