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Life, 1925-05-14 · page 38 of 40

Life — May 14, 1925 — page 38: what you’re looking at

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Life — May 14, 1925 — page 38: Life, 1925-05-14

What you’re looking at

This page is primarily **corporate advertising disguised as editorial content**. The main article, "Winning nature's secrets," celebrates Bell Telephone Laboratories' growth from Alexander Graham Bell's modest two-person operation to a 3,000-person research institution. The piece frames telephone development as scientific progress benefiting society—a common early-20th-century corporate propaganda technique. The accompanying wood engraving shows the 1884 Bell lab, lending historical authority to the narrative. Below is an unrelated advertisement for **Allen's Foot-Ease powder**, a product marketed for foot comfort and pain relief. It notably claims military endorsement, referencing WWI usage by Army and Navy—a common advertising tactic to build consumer trust through patriotic association. The page's juxtaposition reveals how Life magazine blended editorial promotion with advertising, making corporate messaging appear journalistic while monetizing the space.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Bell Telephone Laboratory in 1884. From an old wood engraving pablished in the “‘Scientibe Ameri Winning nature’s secrets Every day that passes records some new advance in the telephone art. Constant experiment and observation are winning new secrets of chemistry, of electricity and magnetism, and of matter. Nature's unseen quarry is yielding to the researches of the laboratory that exact scientific knowledge which is among the telephone engineer's most priceless resources. The workshop of the telephone engineer is a scientific laboratory. Here he studies and experiments with principles and laws of our physical environment and sets them to aid us in our daily lives. Forty-nine years ago the telephone was born in a scientific labo- ratory—a very small laboratory, to be sure, as it numbered in its personnel none but Bell and his assistant. As the Bell System has grown that laboratory has grown, and as the laboratory has grown the telephone has grown in efficiency, in distance covered, in numbers, in perfection. Countless are the milestones marking progress in the telephone art that have come from the laboratory. Today the laboratory numbers among its personnel 3000 em- ployees, more than half of whom are skilled scientists and engineers. Headed by a vice-president of the American Telephone and Tele- graph Company, it is known as the Bell Telephone Laboratories, Inc., and forms an indispensable department of the Bell System. AND ASSOCIATED COMPANIES BELL SYSTEM One Policy, One System, Universal Service Shake it into Your Shoes Sprinkle it into the Foot-bath ALLEN’S FOOT-EASE THE ANTISEPTIC, HEALING POWDER FOR THE FEET Takes the friction from the shoe, relieves the pain of corns, bunions, calluses and sore spots, freshens the feet and gives new vigor. Makes Tight or New Shoes Feel Easy At night, when your feet are tired, sore and swollen from excessive dancing or walking, sprinkle Allen's FooteEase in the foot-bath and enjoy the bliss of fect without an ache. Over One Million five hundred thousand pounds of powder for the feet were used by our Army and Navy during the war. Trial package and a Foot-Ease Walking Doll sent FREE. Address, ALLEN’S FOOT-EASE, Le Roy, N. Y. ‘BUSH TURIINAL PRINTING CORPORATION, BROOKLYN, NEW TORK Life and Letters (Continued from page 24) about thirty-five years old will rocog- nize pleasantly much of the material It is the story of what might happen to any young man. And that, when you come to think of it, is exactly what the Greek tragedies were. Inasmucn as a friend of mine lunched the other day with two Vas- sar alumne who had never heard the story of Ruth, it may be well to put in a word this week for “Who's Who in the Bible,” by E. Fletcher Allen (Putnam). The jacket asks: “How often have you found yourself vainly struggling to identify a Biblical name, to place it in Biblical history, and to associate its bearer with the events in which he participated?” to be perfectly honest, but the em harrassment of the occasion lingers so strongly in my memory that I welcome to my shelves any volume which may save me from a repetition of it. An eccentric professor of Old English once asked me suddenly and irrelevantly in the classroom for the name of the woman in the Bible who drove a nail through the warrior’s head, and I, mak- ing a desperate but ineffectual stab. answered, “Jezebel.” “Who's Who in the Bible” should prove an aid to cross-word puzzlers, when it comes to those ancient kings in two letters, ete. Never since I learned that Moses did not write the Pentateuch and that Co: lumbus did not discover America have I had such a shock as that given me by *The Life and Times of Cleopatra,” by Arthur Weigall (Putnam). This is not exactly a new book, having been published some months ago, but every- body scems to be reading it, and I had heard so much talk about it that 1 finally driven to reading it Fascinating reading it is, too, but it will give you an entirely different angle on Cleopatra, and I don’t know that I want a different angle on her. Mr Weigall not only makes her out a blonde, and a Macédoine Greek instead of an Egyptian—he tries to make her out a “good” woman, concerned with no other gentlemen than her two hus- hands, whose doings have long been a matter of romantic and historical record. I feel somchow that it's going to make a difference in my life if 1 can't think of Cleopatra as a hussy And if I don't, what shall I do about the following second stanza of some verse I once wrote: “There's Cleopatra, she who made A lot of emperors look silly; And Trojan Helen. I'm afraid That neither was a lily.” Baird Leonard. comicbooks.com