Life, 1925-05-14 · page 33 of 40
Life — May 14, 1925 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not editorial content or satire. It promotes Eversharp fountain pens and Wahl pens as graduation and wedding gifts for June. The ad uses the seasonal context of early June—graduation season and wedding announcements—to market writing instruments as thoughtful gifts. It appeals to gift-givers by arguing these pens are "the first and best thought for all gift occasions" because they combine beauty, usefulness, and durability ("precious metal construction" ensuring longevity). The pricing ($3-$100) suggests options across income levels. The ad emphasizes the pens' quality as products of "the foremost manufacturer of fine writing equipment," positioning them as prestigious gifts that signal the giver's thoughtfulness. There is **no cartoon or satire** on this page—it's straightforward commercial persuasion targeting middle-class consumers during gift-giving season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In this month of gift choosing and giving— See Eversharp and Wahl Pen LTHOUGH we look upon this as the month of May, nevertheless the harbin- gers of June are already present in the flowering of the early June brides. This is a gift buying month! Not only are the ministers ac- tive but even now the institutions of learning are loosing upon the world, the bold, masterful grad- uatesand the sweet girl graduates. When the invitation or an- nouncement appears in your morning's mail, what do you expect to do? Seriously,the best possible thing is to choose the nearest of the thirty thousand Eversharp dealers. Go to his store. Select an Eversharp, Wahl Pen, or an Eversharp, Wahl Pen Com- bination. Have the salesman put your purchase in one of those Beautiful Ff sets for men and women $4.30 t0 $100 “The NG handsome silk-lined gift boxes —and everything is over but the pleasure. You are justified in feeling per- fectly satisfied with yourself. No one could have done better. Eversharpand Wahl Pen are the products of the foremost manu- tacturer of fine writing equipment. They have beauty to carry a heart full of sentiment. They are useful, which signifies your thoughtfulness. Their precious metal construc- tion insures that they will wear well—for remembrance. The qualities which have made Eversharp and Wahl Pen the world’s standard writing instru- ments are the qualities that make them the first and best thought for all gift occasions, Prices to suit your purse and the situation. EVERSHARP |) 5 Models F BY forcevery need b= 50F 10 $6 b Alo made én solid gold This model $3 WAHL PEN Geld or silver filled or sterling $3 to $10 Also made in solid gold This model $8 Wabl Eversbarp and Wabl Pen Made in U S. A. by The Wahl Co., Chicago Made it Canada by The Wahl Co., Ltd., Toronto* Prices same in Canada as U.S, se want EVERSHARP PERFECTED and WAAL PEN comicbooks.com