Life, 1925-05-14 · page 2 of 40
Life — May 14, 1925 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Cadillac automobile advertisement**, not satire or political commentary. The headline "The Human Desire to Own the Best Suggests the Cadillac" frames car ownership as reflecting personal aspiration and status. The illustration shows an idealized 1920s family scene with a Cadillac Coach, emphasizing luxury and leisure. The composition—with well-dressed figures, flowering gardens, and an estate setting—appeals to middle-to-upper-class aspirations during the prosperous 1920s. The text emphasizes the car's engineering ("V-63 eight-cylinder chassis"), quality craftsmanship, and exclusivity, positioning it as a marker of refined taste and financial success. At $3185, it was a significant luxury purchase, making ownership itself a status symbol—which the advertisement explicitly acknowledges and celebrates.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Human Desire to Own the HH Suggests the Own the Car You Long Have Wanted Value more remarkable than that of this fine Cadillac Coach issimply not to be had in the motor car market. For Cadillac has built—not merely a closed car at open car price —but a closed car in which outstanding value, quality and beauty go hand in hand. Those who have viewed the Coach, who have observed the elegance and CADILLAC MOTOR CAR COMPANY, comfort of its large five-passenger body and experienced the powerful, vibrationless performance of the V-63 eight-cylinder chassis, tell us that the car confers new meaning upon Coach design. And s0, in steadily increasing num- bers, discriminating purchasers are acquiring this fine Cadillac Coach, fulfilling their desire to own the best. DETROIT, MICHIGAN Division of General Motors Corporation OF THE WORLD Cadillac *3185 fob. Detrait comicbooks.com