Life, 1925-05-07 · page 44 of 44
Life — May 7, 1925 — page 44: what you’re looking at
What you’re looking at
This is an advertisement for Lincoln automobiles, not political satire. The page features a luxury car—specifically a "two-window Berline by Judkins"—positioned as representing "the latest thought of the leading designers." The illustration depicts an elegant sedan parked before a mansion with climbing vines, emphasizing the vehicle's association with wealth and sophistication. The text credits both the Lincoln Motor Company and Ford Motor Company (Lincoln's parent), positioning this model as among many "striking bodies" available to discerning buyers. The advertisement targets affluent readers of *Life* magazine by linking automobile ownership to status and refined taste rather than making any satirical point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Among the many striking bodies, rep- resenting the latest thought of the lead- ing designers for the Lincoln, is this smart two-window Berline ~ by Judkins. LINCOLN MOTOR COMPANY. Ford Motor Comey comicbooks.com