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Life, 1925-05-07 · page 42 of 44

Life — May 7, 1925 — page 42: what you’re looking at

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Life — May 7, 1925 — page 42: Life, 1925-05-07

What you’re looking at

This page is primarily **advertising rather than satire or political commentary**. The dominant content is a Van Ess hair-growth treatment advertisement claiming to cure baldness through a new scientific method targeting "infected sebum" (scalp oil). The ad features testimonial language, a money-back guarantee, and an illustration of the product's massage cap applicator. The appeal targets insecure male readers—noting that "4 in 7" men are bald or partially bald by age 40—while promising that dermatologists charge $300 for similar treatments. This was characteristic of early-20th-century patent medicine marketing: pseudoscientific claims, manufactured urgency, and celebrity/authority endorsement. The page's sidebar contains a "Gypsy Song" and other brief content, but these are minor features. No political figures or satirical cartoons are present. This represents typical Life magazine space allocation: advertising subsidizing content production.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - Is this the End of Falling Hair and Baldness? Hello nipples feed the Dtion directly to the Rair Sollices as you massage, New Hair—or Money Back Written guarantee given by your own dealer! Ourexperience shows falling hair and baldness most always due to Infected Scalp Oil (Sebum). Now usually overcome. Hair actually grown on 91 heads in 100, Written Guarantee to Grow Hair This is a direct offer to grow hair on your head. An offer backed by writ- ten guarantee, given by your own drug or department store. \f we fail, it costs you nothing. Over 800,000 men have made this test in the last two years. Science has recently made amazing discoveries in hair treatment. We have proven that while 4 in 7 are cither bald, or partly bald, at 40, only about nine in a hundred need ever be bald. Hair roots seldom die from natural causes. They can be re- vived. We have proved this by re- growing hair on 91 heads in 100 Highest authorities approve this new way. Great dermatologists now em- ploy it—many charge as much as $300.00 for similar basic treatment. Baldness is a symptom of a disease. It is most frequently a symptom of infection of the scalp oil (Sebum). Infected Sebum Sebumis an oil. It forms at the follicles of the hair. Its natural function is to supply the hair with oil. But it often becomes infected. It cakes on the scalp; clogs the follicles and plugs them. Germs by the millions then start to feed upon the hair. Semi-baldness comes first; comes total baldness. But remove that in- fection and your hair will usually return. We back this statement with a money-back guar- antee. Hence it is folly for anyone with fall- ing hair not to make the test. Now We Remove It Our treatment is based on new principles. It penetrates to the follicles of the hair. It kills | infection—removes the infected Sebum. Fall- ing hair stops. It revives the sickly, under- nourished hair roots, makes new hair grow. Remember, it is guaranteed, Warrant Given by Your Dealer The guarantee is positive, and promptly met. You are thejudge. Your own drug or depart- ment store gives it with each 3-bottle pur- chase. Go today, ask for the Van Ess Treat ment. All drug and department stores in America handleVan Ess. We prefer nor toship by mail. Please order from your own local druggist or department store. Orders from outside U.S.A. will be filled direct fromVan EssLabo- ories, 146 E. Kinzie St., Chicago, Il. Foreign orders must enclose postal money order at rate of $1.50 per bottle. I Tacos Note This New Way— It Massages the Treatment Directly into the Follicles of the Hair You can see from illustration that Van Ess is not a “onic.” You do not rutin with your gees ‘Each ‘ckage comes with a rubber massage cap. The nipples Pic hollow, Jost invert bottle, rub your head, and the nipples automatically feed lotion dawn into follicles of the scalp where it can do some good. [tis very eaty to apply. Ooe minute each day is enough. Van Ess Li.boratories, Inc., 146 E. Kinzie St., Chicago, I. | AN Scalp Massage QUOI TOWNMAL PRINTING CORPORATION, BROOKLYN, AY, Gypsy Song Romany chi, Romany chi, Dudis flame in the Southern sky, So is your old man—so do I— Romany chi, Romany chi. Romany rye, Romany rye, Scotch, vermouth, Booth’s high and dry, Into your heart like a bird I fly, Romany rye, Romany rye. Then it's wast in wast on the putteran, There's oats for the gry and corn for the ratti; Follow the trail of the Romany clan, What do we care if we're slightly batty? Tippoty tongues may harp and hound. Gudlo’s the world in the wind-swept gorse; Romany chals can not be bound And tawnie yecks are a matter oi course. Yo-heave-ho for the pal that's free, East and possibly West, at that, oh Follow the putteran wi’ me. For love o’ your soncky hair Tm matto. Romany chi, Romany r. Tinkle of bosh and savvi merry; Yours is the life—in a pig's leit eye, And a hey, down, derry-down derry. H.W. H,. How They Get Their Fresh Air The Missus—By opening the win dows widest on the coldest nights. That Pest in the Apartment Across the Alley—By playing his cornet with the horn stuck out the window. Some Children We Know—By in- heritance from their parents. That Bird in the Seat Ahead—By opening his window just as the train shoots into a tunnel. Some Lucky Kids—At Lire’s Fresh Air Farm. ILM. VT. Fairy Story Once there was a baseball player who wrote his own signed articles in the newspapers, y/fl: YES Sun Wind ‘Busi. Cinders Safe Milk For Infants, (Asx tor HOrlick’s 4 The ORIGINAL 5 _Malted Milk Children, Incalids, ) im. 2 / KY é A Nursing Mothers Avoid Imitations comicbooks.com