Life, 1925-05-07 · page 40 of 44
Life — May 7, 1925 — page 40: what you’re looking at
What you’re looking at
This page contains satirical commentary on American civic culture and gender expectations: **"The Perfect Citizen"** mocks the obsessive "booster" culture of early 20th-century small towns. Grover C. Smith epitomizes hollow civic virtue—attending endless luncheons with service clubs (Kiwanis, Lions, Rotary equivalents) while eating identical meals. The satire peaks in the final twist: his wife serves him the same head lettuce dinner *every evening* for years without complaint, yet he never acknowledges it. The joke exposes how civic "perfection" masks emotional emptiness and marital indifference, presenting unquestioning obedience as virtue. **"Love, Honor and —"** responds to editor Ray Long's phrase "Follow that Impulse" by noting that *Life* magazine still uses the traditional marriage vow including "obey." This satirizes how publications urge readers toward modern impulses while traditional gender hierarchies remain embedded in institutions. Both pieces critique unthinking conformity and unexamined tradition in American life, particularly regarding gender roles and civic performance.
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The Perfect Citizen Grover C.eveLann SwitH is the leading booster in the thriving city of Apex. He is just completing his fif- teenth booster year and his fifth as a realtor, a profession he took up on re- tiring from the grocery business after the war. Every week from October until July for years he has lunched on Monday with the Real Estate Exchange, on Tuesday with the Chamber of Com merce, on Wednesday with the Credit Men's Association, on Thursday with the Kiwanis, on Friday with the Lions, and on Saturday with the Committee of One Hundred for Greater Apex. His record is roughly two hundred and forty luncheons a year in the in- terest of his city and at every one of them he eats head lettuce with Thou- sand Island dressing. But to show you what kind of man Grover C. Smith is, his wife has served head lettuce with Thousand Island dressing for dinner almost every evening for years and Grover has never said a word. He is the perfect citizen. McC. H. Sock and Buskin Turs is the season when one realizes the great disadvantage of having a son or a daughter in high school. One has to attend the high-school plays. You, Too Can Have An A skin and complexion glowing with the ex- quisite charm of youthful freshness. A beauty so fascinating as to compel the instant admiration of all, Let Gouraud’s Oriental Cream show you how easy, how quickly, you can give to your appear- ance this alluring subtile touch. Gourauos ORIENTAL CREAM “* Beauty’s Caster Gouch” renders an even, soft, delicate appearance to the face, neck, arms, shoulders or hands, an indispensable service for evening affairs. Its effect is both astringent and anti- septic, making it invaluable in cases of complexion blem- ishes, wrinkles and flabbiness. Made in three shades— white, flesh and rachel. Bend "We for a@ special assortment of Gouraud’s Toilet Preparations or 10c for triat size of Gouraud’s Oricntat Cream Sees wen ae SOWA Love, Honor and — “As the editors of Lire always say, ‘Fol- low that Impulse.’” —Ray Long in “The Cosmopolitan.” We are grateful to Mr. Long for the credit (it is seldom that Lire is men- tioned by those who employ our famous phrase), but we respectfully submit that we have not as yet dropped the “obey” from the marriage service which unites Lire. to its readers. “Hultol meae’s THe CHAMBERMAID.”” —Sans-Géne (Paris) Homesick Catirornta! Land of sunshine and flowers— Such phrases, to Boosters and Native Sons Born in Missouri, are sacred ones. To us, the drizzle, the fog that lowers, Veiling the Golden Gate in showers Of trailing gray, are your benisons. The sirens of nervous ferries scold Impertinent tugs in a shrewish yell. Their bows salute the Pacific's swell, Gray, wrinkled water that secks a hold, Slapping the counters with fingers cold, Filling your nose with a raw, salt smell— These are the memories that bind Your sons to the home they've left behind. AL. S. L. Rotiareu—‘Roxy” of the radio —has written a book, and we shall now see whether the pen is mightier than the microphone. + In Detroit—The Book: Cadillac | WASHINGTON BLVD. AT MICHIGAN AVE. 1200 Rooms With Bath 54 and up 475 rooms at minimum rate and $5.00 THE BOOK-CADILLAC HOTEL CO. ROY CARRUTHERS, President SSS errr comicbooks.com