Life, 1925-05-07 · page 4 of 44
Life — May 7, 1925 — page 4: what you’re looking at
What you’re looking at
This page contains **no political cartoon or satire**. Instead, it features two advertisements: **Left side:** A General Cord tire advertisement emphasizing that drivers can use low-pressure tires in standard-size wheels without equipment changes. The ad references General's 1919 innovation of low-pressure tires and shows a vintage automobile with well-dressed figures, appealing to practical car owners. **Right side:** A promotion for "The Rover and Over Boys," a serialized adventure story by Corey Ford with illustrations by Gluvas Williams, running ten weeks in Life magazine. It's positioned as entertainment for readers already familiar with the Rover Boys series. The page is primarily **commercial content**—product advertising and magazine promotion—typical of Life's business model in this era, rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE - You can enjoy low pressure and still| use regular size tires Hundreds of thousands of car owners are enjoying the advantages of low pressure without having changed’ their wheel equipment—they are using General's low-pressure Regular Size Cords. It was back in 1919 that General produced the first low-pressure tire ever put on the market—the General Jumbo 30 x 314 Cord, requiring only 30 pounds of air. Since that time General has specialized in low- pressure construction. This is the sixth year of it and only such long-standing experience can explain General’s singular success with low pressure—in all Regular Size Cords as well as Balloon Cords, both 4-ply and 6-ply. Talk with the General dealer in your city. He will gladly demonstrate the low-pressure advantages of the General Cord for your car. The Mark of Leading Tire Stores Everywhere —goes a long way to make friends BUILT IN AKRON, OHIO, BY THE GENERAL TIRE AND RUBBER CO presents “The Rover and Over Boys” —a thrilling serial of Loce and Adventure by COREY ForD with illustrations by GLUYAS WILLIAMS at IFE’S readers have already en- countered the Rover Boys their friends; the pranks of thi fun-loving lads have thrilled millions through a series of volumes which, ii laid end to end, would stretch. & TARTING with the May 14th is sue (Next Week), the Rover Boys will go into serial form and will keep going for TEN WEEKS As written by Mr. Ford, and illus- trated by Mr. Williams, this BIG, GRIPPING SERIAL will place Lire in the forefront of American fictional-true-story magazines. OLLOW the Rover Boys around the world! They are true-blue and American to the core! A trial sub- scription entered NOW will bring you TEN WEEKS of Lier, and the entire Rover Boys’ series to 598 Madison Ave., New York, N. Y- Mease send me your full Rover Boys Series (Ten Issues), for which I enclose (ne Dollar (Canadian, $1.20; Foreign, $1.40) comicbooks.com