Life, 1925-04-30 · page 34 of 42
Life — April 30, 1925 — page 34: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **full-page advertisement** for Weyerhaeuser Forest Products (circa early 20th century). The ad promotes timber construction for industrial buildings by featuring testimonials from respected figures: W.E.S. Dyer, a mill engineer and architect from Philadelphia, and the owners of Bellevue Worsted Mills. They endorse timber (rather than concrete or steel) for factories with "vibrating loads"—textile mills, shoe factories, and silk mills—claiming it costs roughly 10% less and handles mechanical stress better. The images show a substantial mill building and its interior timber-framed structure. Weyerhaeuser offers free expert consultation and their Douglas Fir lumber through regional distribution centers. **For modern readers:** This reflects early industrial-era marketing that emphasized timber's practical and economic advantages for manufacturing facilities before steel frame construction became dominant. The testimonials from industry professionals served as credibility markers, similar to modern celebrity endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“We...prefer timber construction for all cases where we have a vibrating load, as in textile mills, shoe factories, silk mills etc.” And as the owners of the BeHevueWorsted Mills Say! Soe eee long experience dictated the preference forthe timber structure as designed by W. E. S. Dyer, Mill Engineer and Architect.” (Signed) BELLEVUE WORSTED MILLS F.K. Greer HAT Mr. Dyer says about vibrating load may well lead many business exec- utives to give special consideration to “Mill Construction.” And as to the cost, he says, furthermore— “slow burning timber construction, all things considered, is about ten per cent (10%) less than concrete or steel construction.” Just when “Mill Construction” should be used is a matter for the decision of the archi- tect or engineer. In extension of its program of service to American industry, Weyerhaeuser has avail- able an expert Construction Engineer for con- sultation on problems of this character with owners, architects and engineers. This serv- Quoted by permission from letter of W.E.S. DYER Mill Engineer and Architect of Philadelphia ice is rendered without charge or obligation. The Douglas Fir Mills of the Weyerhaeuser organization are producing selected timbers of the finest possible wood for ‘‘Mill Con- struction” needs. Through the Weyerhaeuser distributing plants at Baltimore and St. Paul, these timbers are laid down quickly and economically in every industrial section of this country. Responsible members of industrial con- cerns are invited to send for complimentary copies of the Weyerhaeuser books, ‘Industrial Buildings,” written for the Business Man, and “Structural Timbers of Douglas Fir,” a book for the Building Engineer, Architect, and Purchasing Agent. PN WEYERHAEUSER FOREST PRODUCTS SAINT PAUL: MINNESOTA Producers for industry of pattern and flask lumber, factory grades for remanufacturing, lamber for boxing and crating, structural timbers for industrial building. And each of these items in the species and type of wood best suited for the purpose. Also producers of Idako Red Cedar poles for telephone and electric transmission lines. ‘Weyerhaeuser Forest are distributed through the established trade channels by the W: Sales Company, Spokane, Washiaj Products: cyethemmene with branch offces at 208 So. La Salle St., Chicago; 220 Broadway, New York: Lexington Bidg., Baltimore; and 26% University Ave., St. ‘and with representatives throughout the country. comicbooks.com