Life, 1925-04-30 · page 31 of 42
Life — April 30, 1925 — page 31: what you’re looking at
What you’re looking at
This is primarily a **cigar advertisement**, not political satire. The page shows a hand holding a medal or coin next to an open box labeled "MEDALIST." The copywriting uses an economic argument to appeal to value-conscious consumers: just as a ten-dollar gold coin contains the same fine gold as a fifty-dollar piece, Medalist Junior cigars offer equivalent quality to more expensive varieties, but in smaller ("runabout") size at lower cost (20 for $1.00). The image demonstrates the product's packaging and size relative to actual coins—a visual sales tactic emphasizing affordability without sacrificing quality. The "medalist" branding likely references medal awards, suggesting the cigars had won competitions or recognition. This reflects late-19th-century consumer marketing strategy targeting middle-class buyers seeking luxury goods at accessible prices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There is just as fine gold in a ten dollar gold piece as in a fifty dollar piece and so with the quality of ACEDALIS T JUNIORS Cc [execes like the celebrated Medalist Cigar, but in runabout size — 20 for $.00]} MEDALIST CIGARS E-A+KLINE AND COMPANY Manufacturers + 152 West gand Street, at Broadway, New York +3 BB 95 comicbooks.com