Life, 1925-04-16 · page 2 of 36
Life — April 16, 1925 — page 2: what you’re looking at
What you’re looking at
This is actually **advertising, not satire or political cartoon**. It's a Cadillac Motor Car Company advertisement from the 1920s era (based on the vehicle design and styling). The ad uses a aspirational lifestyle image: well-dressed men and women in elegant clothing admiring a Custom-Built Cadillac. The headline "Custom-Built Exclusiveness Without Excessive Cost" positions the car as offering luxury and distinction at reasonable prices—targeting wealthy consumers who want prestige without overpaying. The text emphasizes that Cadillac provides "finer things of life" with five models in "twenty-four master color harmonies," available at prices "consistent with wise investment." This appeals to the luxury market segment of the 1920s—affluent buyers seeking status symbols during the Jazz Age. There is no political satire here; it's straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Menand women who have the means to acquire the fine things of life have also, as a rule, the judgment to make their selections wisely. They demand the best that money can buy, butare unwilling to buy at the high- est pricesthat manufacturers candemand, simply for the sake of paying more. Cadillac has made it possible for these CADILLAC MOTOR CAR COMPANY, STANDARD ra THE WORLD men and women to purchase finer Cus- tom-Built motor cars without paying the usual penalties of an excessive price and wasteful depreciation. Five Custom-Built Cadillac models in twenty-four master color harmonies and ten upholstery patterns— possessed of those higher performance qualitiesfound only in the Cadillac—are obtainable at prices consistent with wise investment. DETROIT, MICHIGAN Division sf General Motors Corporation comicbooks.com