Life, 1925-04-09 · page 4 of 41
Life — April 9, 1925 — page 4: what you’re looking at
What you’re looking at
**Left side:** A General Cord tire advertisement showing a delivery truck, emphasizing the tire's durability and resale value after 10,000 miles. The ad targets budget-conscious car owners by promoting used General Cords as superior to cheaper new tires. This reflects 1920s-30s economic concerns about value and practicality. **Right side:** Three separate pieces—a humorous poem about a weather forecaster whose Easter Day prediction of rain causes distress, a domestic dispute dialogue titled "The House Divided," and a cynical "Recipe for Success" about financial opportunism. These satirize everyday frustrations: incompetent professionals, marital tensions, and get-rich-quick schemes. The tone is lighthearted social commentary typical of Life magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A General Cord often The Mark of Leading ire Stores Everywhere fa serves two owners After delivering satisfactory mileage to the original purchaser it is not uncom- mon to see a General Cord go to work for its second owner. General’s outstanding record of big mileage has led many car owners to actually prefer buying used Generals rather than new tires of the cheaper makes. They find that even a worn General “goes a long way to make friends.” The General distributor gets his supply of these partly worn Generals by mak- ing allowances on them when he puts new Generals on the cars of his cus- tomers. Surprisingly many trade in their tires regularly each year. Resale value after 10,000 miles She GENERAL CoRD —goes a long way to make friends BUILT IN AKRON, OHIO, BY THE GENERAL TIRE AND RUBBER CO- The Wretched Weather Bureau Man 1 Met a man whose furtive gait And general air of woe Spoke plainly of a crushing weight That bowed his spirit low. “Tell me,” I said in accents kind To that unhappy gent, “Have you a murder on your mind, Or slight embezzlement?” “Ah, sir,” he said, “'tis worse than that, Far worse, as you shall see,” And tears gushed forth and filled the hat He held so piteously. “My job,” he said, “is to foretell The weather's every phase, Each rainy week or arid spell, Or clear or cloudy days. “To-morrow will be Easter Day, And ladies far and wide Have planned to march in brave array, Their men-folk at their side, And I have done a hellish deed That racks my soul with pain, As you will see, sir, when you read My forecast, which is—RAIN! “For rain it will, I can not lie, All portents point that way, And I, alas, must prophesy The truth, let come what may. No gentle showers, you understand, But something like a flood, And every lady in the land Will clamor for my blood. “And though I sneak and slink about now you sce me do, pins in hand they'll seck me out And run me through and through.” He ceased. My sympathy outran For words to cheer his plight, But nothing found save this: “Old Man, I rather think you're right.” G. S.C. The House Divided He Says Ir I didn’t sacrifice my own comfort and help her out on a Sunday, 1 don't know where she'd be. Women are so helpless. She Says On Sunday he walks around sticking his nose into everything, until I'm ready to scream. If he'd only leave me alone, 1 could get something done. Recipe for Success Fino out where the money is and get there as quickly as you can and when you get there get all you can get there and then get out of there with all you could get out of those that are there before those that are there get out of you all that you got there after you got there. comicbooks.com =\