Life — April 9, 1925 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

VITAL IN EVERY MEAL— SUCH TASTE, COLOR, FRAGRANCE -A New Standard of Value in Diet How well you know that good food ell cooked is not the whole secret of wecessful meals! ‘Bright flowers, fresh linen, shin- ing silver and glass—you want them, too, in every meal you serve. You know how much they add to appetite. Bor America’s greatest food authorities ty today: Good appetite is more important even than we dreamed. Our nourishment it- clf depends upon it. For appetite con trols the whole digestive system. Our bodies actually cannot absorb food prop- ly until keen appetite has signalled “ready.” Of dietitians then we ask—what will awaken appetite so often stifled in our busy lives. Color, they say, fragrance and luscious flavor. And to Welch’s—colorful, fragrant, exquisitely delicious—they point as the supreme example of an aid to appetite. yore Growixe purple, with the tart fragrant sweetness of ripe grapes fresh from the vine—Welch’s makes the hastiest brea! fast, the simplest luncheon a succe: No other flavor can quite compare with = this—juice of the most perfect Concord grapes in all the world. In only two small districts in the whole United States can such grapes ripen to perfection—two little spots near the Great Lakes where sun and soil together produce this matchless flavor. From the choicest of the rich purpl clusters Welch presses out the juice—a few hours after they are cut from the vine. Fach glassful gives you all the healthful qualities of the fresh ripe fruit. Mineral salts that regulate the body, that build up the bones and teeth, vita- mines, nourishing fruit sugar, and laxa- tive properties that modern diets need. Natural fruit elements, too, that turn to alkalies and help your body to overcome the acidity so common today. ror? Ber aside from these values of Welch’s as fruit, it is the supreme importance of its exquisite flavor that experts stress today, Great Food Experts say: all the health-giving qualities of the fresh ripe fruit in each delicious glass its color and fragrance that awaken keen appetite for the simplest, the hastiest meal. For Dixner: Chill well 1 pint of Welch’s and 2 12-ounce bottles of dry ginger ale. Partly fillsmall thin tumblers with Welch's —then fill with ginger ale. Tomorrow at Breakrast: Half-fill a small glass with cracked ice—then fill it to the brim with Welch’s glowing purple juice. See how its tart cold deliciousness adds a new zest to this important meal. For Arrer-THeatre Surrer: Take juice of 2 lemons, 1 cup sugar, juice of 1 orange, 2 pints of water (1 pint may be sparkling water), 1 pint of Welch's. Dissolve sugar in the fruit juices. Then add the water just before serving. Serve very cold. Or—half-fill tall glasses with Welch's, add a spoon of cracked ice and fill with sparkling water. Get Welch's today from your grocer, druggist or confectioner, in quarts, pints and 4 ounces. Ask for it at your club or hotel. Or ery it at the fountain for luncheon or for refreshment between meals To learn more shout the emphasis food experts lay on appetite let us send you our booklet, The Vital Place of Appetite in Diet. \t gives you also carefully tested recipes for delicious drinks and dishes. Mail this coupon today. Welch Grape Juice Co., Westfield, N.Y. Ween Grare Juice C Westfield, N.Y. Please send your booklet The Vital Place of Ap- petite in Diet. Name Address City comicbooks.com