Life, 1925-04-09 · page 2 of 41
Life — April 9, 1925 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Michelin tire advertisement**, not satire or political commentary. The page features the Michelin Man (Bibendum), the company's mascot—a rotund figure made of stacked tire rings. The ad claims that of 9 million balloons at recent automobile shows, 3 million were Michelin balloons, suggesting market dominance. It notes that 90.4% of cars at New York and Chicago Auto Shows used Michelin balloon tires. The ad promotes Michelin Comfort Balloons as superior to high-pressure tires, claiming they cost similarly but last longer and can be changed individually as they wear. The Michelin Man sits atop a stack of cars, emphasizing the brand's prevalence. This is straightforward product advertising using their iconic mascot and market statistics as persuasion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Out of about 9,000,000 Balloons tunning 3:000,000 are MICHELINS 90 % ofall the cars atthe recent New 4/0 York and Chicago Automobile Shows were equipped with balloon tires. The balloon era is here, and Michelin is its leader. ‘ ‘You, too, should be using Michelin Comfort Balloons. They have proved their superior- ity. They cost practically no more than high pressure tires and you can change to them one at a time as your high pressure tires wear out. Ask your dealer how to do this. Michelin makes balloon tives for present vims ond for che new small-diameter wheels; alse high pressure tires and the fomous Michelin Ring Shaped Tubes. Michelin Tire Company, Milltown, New Jersey comicbooks.com