Life — April 2, 1925 — page 7: what you’re looking at

What you’re looking at

This page is primarily an advertisement for Little Blue Books, a series of inexpensive paperback volumes published by Haldeman-Julius Co. of Girard, Kansas. The advertisement announces a price increase: books currently priced at 5 cents will cost 10 cents after April 30. The ad emphasizes this is the "last chance" to purchase at the lower price, attributing the increase to "heavy manufacturing cost." The bulk of the page consists of an extensive catalog listing hundreds of available titles, organized by order number. Topics range from literature and philosophy to practical guides and humor. There are no political cartoons or satirical illustrations visible on this page—it functions solely as a commercial catalog advertisement, common in early 20th-century magazines like Life.