Life, 1925-04-02 · page 40 of 44
Life — April 2, 1925 — page 40: what you’re looking at
What you’re looking at
This page contains several distinct pieces of social satire typical of 1920s Life magazine: **"The Walls of Jericho"** — A cartoon mocking the biblical reference as a euphemism for infidelity or moral looseness ("go to Jericho" being slang). The joke suggests if everyone actually heeded such advice, hotels would collapse and society would need elastic walls. **"How They Keep in Shape"** — Satirical commentary on the fitness obsession of the era, mocking prominent figures: President Coolidge (referenced through an "electrical steed"), ex-President Taft, New York Mayor Hylan. The piece ridicules both excessive exercise culture and political figures' attempts to maintain public images of vigor. **"The Louvain Library Fund"** — A serious fundraising appeal for post-WWI Belgian reconstruction, seeking donations to complete a library restoration project as a matter of American honor. **"Fable"** — A brief humorous anecdote about marital gift-giving expectations. The page also contains a Marmola weight-loss advertisement targeting women, typical of period advertising messaging about female appearance and attractiveness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Walls of Jericho Suppose that every man should go, When told to go to Jericho— They'd have to leave the hostels plastic And build the walls out of elastic. ea isa ni On ga Ui Je= ene “GOOD NEWS, SIR—THE LITTLE BOY DOWNSTAIRS HAS JUST BROKEN HIS pruM.” —Le Rire (Paris). The Louvain Library Fund We renew our appeal for the Louvain Library Fund. America promised the Belgian people the Library should be restored. On the strength of that promise the new building was started and is nearly half completed, but work has now stopped, owing to need of further funds. Now, we can't leave it like that. For the honor of our country we must finish the job. Every American is interested as it is our nation’s pledge that must be made good. Who'll help the good cause? Please mark letters “For the Louvain Library Fund.” Previously acknowledged. ...$681.00 The Rev. A. E. Clattenburg, Cynwyd, P. Miss R. | Connor, “Augusta, Me, vccees eeeeee +e 1.00 F.C. New York.. +e 1,00 $688.00 We hear that an Illinois student who failed when asked to pronounce the word “polymorphonuclears” brought his saxophone to class the next day and played it successfully. How They Keep in Shape Ir was the neighing (static) of President Coolidge’s electrical steed that first gave away the great secret of Life and Suecess—“Keep in Shape.” We may expect to hear any day now that ex-President Taft plays eighteen holes of golf every morning with a mechanical opponent on castors. New Yorkers, it has been discovered. all use powerful hydraulic subway jammers in their homes whenever they are kept away from work for a few days. Not a few suburbanites have econ fessed to owning a combination station ary lawn-mower treadmill (for winter) and bottomless ash can (for summer) to keep them in training for the sports of the recurrent seasons. Mayor Hylan, it is rumored, has a wooden effigy called “The Interests’ his cellar, into which he drives twe five eight-penny nails each night be going to bed. Cc. P. Fable Once upon a time there was a young wife who presented her husband with a hat for his birthday. just the type of hat he wanted, but it fitted him perfectly. Tt not only was Sienderness will make you more ally acti ve~ Are you worried because youareoverweight? Afraid you are losing your charm, your youthful figure? Stout women are at adisadvantage. Pretty clothes no longer fit them, their movements are awkward, their uttractivencss deserts them. Friends are sympathetic. * But many of these friends have a secret method of keeping slender! They use Mar- mola Tablets (thousands of men and women each year regain slender figures this way). These tablets will make you slender again, too. Try them, No exercises or diets—just a pleasant, healthful way of becoming slender. All drug stores have them — one dollar a box. Or they will be sent in plain wrap- Pets porepal |, by the Marmola Co., 1843 eneral Motors Bldg., Detroit, Mich. MARMOLA Prescription Tablets he Pleasant Way teReduce comicbooks.com