Life, 1925-04-02 · page 37 of 44
Life — April 2, 1925 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. It contains three product advertisements: 1. **Crichton & Co.** (top): A luxury silversmith displaying a "Queen Anne Silver Tea Set" reproduction, marketing fine silver goods at their Fifth Avenue location. 2. **Mohawk Tires** (bottom left): An ad addressing consumer skepticism about tire quality. The "What is it?" section uses humor to explain that while tires are technically "rubber tubes," buyers can't inspect their interior durability—so they must trust the brand name. Mohawk positions itself as a trustworthy, established name. 3. **Jacobsen Power Lawn Mowers** (bottom right): Highlights the "Automobile Type Differential" steering feature and self-sharpening reel, positioning the mower as technologically advanced for suburban homeowners. The page reflects 1920s consumer culture: luxury goods, automobile-related products, and mechanical innovations for suburban living. No political satire is present—this is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CRICHTON tr: Goldsmiths and Silversmiths New York~ 636 Fifth Avenue (corner of 518 Street} RICHTON Reproduc- tions are superb ren- ditions of classic old silver patterns. In addition, there is a broad collection of Early English, Irish and and Scottish Silver always on view at the Crichton Galleries. “What is it ? ‘What is an automovile tire? ‘The dictionary calls it “a flexible tube of ine fisted rubber, protected by en outer casing.” But we at the Mohawk plant like to think of @ tire simply es @ package conta: number of service miles, Ie is possible, of course, to do up a few miles in this peckage and fool the buyer fer a little while. The package tells no tales, You can lock even a gift horse in the mouth end tell what you're getting, but you can’t lock into the “warp and woof” of a tire end count the number of miles it holds, Fortunately, however, you can read the name lettered on its side, and discover whether or not it is a good name—a name that like Mohawk has never been found on a tire un- worthy of your deepest confidence. MOHAWHS £ i “A Dower lawn Mower With “ : Automobile Type Differential This is but one of many perfected mechanical features of the Jacobsen 4-Acre Power Lawn Mower. It permits easy steering about shrubs, trees, flower beds, etc., saves trimming. The self-sharpening reel, and the safety clutch that prevents damage to knives when sticks or stones are encountered, are other features that distinguish the Jacobsen as a perfected mower. There's a type of Jacobsen Power Mower for every lawn. Send for complete catalog describing all models and sizes. Ask for demonstration on your own lawn—no obligation. JACOBSEN MFG. CO. Dept.N RACINE, WIS., U.S.A. THE MOHAWK RUBBER COMPANY, Go Farther/ $ te AKRON. OHIO comicbooks.com