Life, 1925-03-26 · page 33 of 37
Life — March 26, 1925 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Palmolive Shaving Cream advertisement. The top half contains brief film reviews typical of Life's satirical commentary on contemporary movies—noting actors like Lillian Gish and directors like Cecil B. DeMille with dry, dismissive humor. The advertisement itself uses a testimonial format ("By Chief Chemist"), claiming the product represents merit after rigorous testing. It promises "5 New Delights" with specific performance claims (multiplying lather 250 times, softening beards, etc.). The ad offers free shaves via coupon—a common early-20th-century marketing tactic. A secondary advertisement for Harper's Magazine promotes financial literacy, warning against worthless securities—reflecting post-WWI concerns about investment fraud. **No political satire is present here.** The page represents typical 1920s consumer magazine content: entertainment criticism paired with aggressive product advertising using pseudo-scientific claims and promotional giveaways to drive consumer trial.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE The Lost Word, Ewst-Natloner ~ Convincing prehistoric reptiles and un- convincing ee beings. 1 Riedl 10 SHAVES FREE ew Toys. First National—Richari Barthelmess’ answer to my review of Send the Coupon this picture will be published in Lire next week. (Adzvt.) Dick Turpin, Fox—Tom Mix in a costume drama, if you can imagine such a thing. The Lady. First National—Norma Talmadge, in reminiscent mood, is moderately interesting. Excuse Me. AMetro-Goldwyn—A slapstick comedy by my old buddy, Rupert Hughes. The Golden Bed. — Paramount— Another pal of mine, Cecil B. De Mille, is the guilty party in this instance. A Thief in Paradise. First Na- tional—Commonplace melodrama in a high hat. The Great Divide. Metro-Goldwyn —"Don't shoot! I'll marry the girl!” The Iron Horse. /’ox—A steam engine is installed in the covered wagon. Romola. Metro-Goldwyn—No won- der Lillian Gish has decided to make other arrangements. R. ELS. yar wa )| We must prove HE TRAVEL NUMBER— a P ‘ Tiina cover by Jot eld, The claims made for this unique Jr., and illustrations and text by Charles Dana Gibson, Robert Shaving Cream before you buy it tuch, Baird Leonard, “Corey _ Ford "and many. others, ‘The please accept a test Travel Number will include an- nouncement of the winning an- swer to Contest Question Num- GENTLEMEN: . ber 6: “Do the newspapers en- You hear men talking about Palmolive Shaving Cream. Any man who uses it courage crime?” will spend 30 minutes, any time, urging its advantages. Palmolive has quickly become leader in its Geld. Only great merit, you'll agree, | can account for so dramatic a success. ‘Now we ask you the favor of a trial. By Chief Chemist Literary Assistance . Breeches, Orations, Adremes, Essays, ete. prepared to 5 New Delights Sritien Comectty fer Publication (wtih, eos exrboa cory), Over 130 formulas were tested and discarded before we offered it to you. It Bt, Pee _poeeand: werca:: “aarheta’ Car Literary wares embodies the 4 things 1000 men told us they wanted most in a shaving cream, plus ‘ F. H. CROSS, Studio a sth—strong bubbles, the supreme requisite of all. 4533 Emerson Avenue, Sulte 20, St. Louls, Mo. ‘Won't you let us send you to shaves free? oreo. 1—Multiplies itself in lather 250 times. O Bill ° | 2—Softens the beard in one minute. ne 1 on 3—Maintains its creamy fullness 10 minutes on the face. Dollars Lost 4—Strong bubbles hold the hairs erect for cutting ANKERS estimate that Americans Delights 5—Fineafter-effects, due to the palm and pay one billion dollarsa year for olive oil content. worthless securities Think of it—nearly N ; and ‘ivclceex:, saciip mail’ de iec 7 7 Now in justice to yourself and us, make est. Simply mai coupon By gree fee Serve mee a To add the final touch to shaving luxury, we have created Palmolive After Shaving score of states the assessed valuation of Talc—expecially for men. Doesn't show. Leaves the skin smooth and fresh. Sam- all real estate is less than one billion ple free with the tube of Shaving Cream. Clip coupon now, ae THE PALMOLIVE COMPANY (Del. Corp.), Chicago, IL Such Losses can be Avoided Caution, Care, Investigation and, above PALMOLIVE all, consultation with your investment | bankers will reveal safe and proftable i> $| SHAVING CREAM vestment opportunities for you. The Financial Article that appears Z in the April issue of Harper's Magazine will help solve your 10 § investment Problems. S as y and a Can of Palmolive After Shaving Tale y os ;. Z 5 Simply insert your name and address and mail to Form the habit of reading the financial 5 Dept..B-972. Address for residents of Wisconsin, scutes ia car issue. You will find The, Palmolive Company (Wis. Corn). Mil e 4 waukee, Wis. Address for residents other than al phcrhon Z Wisconsin, The Palmolive Company (Del. Corp.). HARPER’S MAGAZINE i 2 3702 Iron’St., Chicago, Il 49 East 33rd Street, New York, N. Y. : . 5 comicbooks.com