Life, 1925-03-26 · page 31 of 37
Life — March 26, 1925 — page 31: what you’re looking at
What you’re looking at
This page mixes advertisements with magazine promotional content. **The Dunhill Cigarette Ad** (upper left): A man discusses affordable luxury—Dunhill cigarettes cost 25 cents per pack of twenty. The humor hinges on his disbelief that quality products could be cheap; his friend Barbara claimed they were "only a Quarter for Twenty," and he's astonished this is true. The satire targets consumer assumptions about price and quality. **The Wrigley's Gum Ad** (right): Features a glamorous woman promoting chewing gum as a beauty aid and digestive aid. The claims—whitening teeth, removing impurities, combating acid—exemplify early 20th-century exaggerated advertising before modern FDA regulations. The phrase "after every meal" became Wrigley's famous slogan. **"Three in a Row"** (center): Life announces upcoming special issues: a Travel Number, Easter Number (April 9), and Revolutionary Number (April 16, celebrating the 150th anniversary of the American Revolution's opening shot). These are subscription promotions. The page reflects 1920s consumer culture and advertising practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
|| “ExpEeNsIve? No \ indeed! ButI didn’t believe Barbara when she told me that Dunhills were “Why not only a Quarter for Twenty.” | Smoke the Finest?” he teeth, ave a great factor in beauty (when they are white and pretty) ~ 2 Let Wrigley be the guardian of your teeth and mouth ~- It will remove impur- ities and combat acid conditions. . eC Threein a Row _ if Good for appetite LIFE Inaugurates Its Great Spring Drive . ; for Longer and Louder Laughs with— and digestion, too, The TraveL NUMBER, out next week, J in which he who runs or sails or Awonderful pick motors (or just stays at home) may read of the goings-on of the giddy me-up when one globe trotter. With a scintillating cover by John Held, Jr. is tired nervous, thirsty and in need ‘The EAsTeR NUMBER (April 9), in of refreshment, which the annual outcropping of Spring, from hats to spats, will be duly noted. With a characteristically fine cover by Charles Dana Gibson. i The REvoLUTIONARY NuM- Mase send me \ 4 BER (April 16), in which 1a Neves, orn \4) will be celebrated the 150th (Canadian, $1.20; For- ¥ birthday of the shot that ign, $1.40). was heard ‘round the world ‘a ‘ter ever meal " To make the holiday com- AA aa. a p plete, a few shots will be y aetna AG taken at a few other things. WP lq LEYS By the Year, $5.00. (Canadian, $5.80; Foreign, $6.60.) Re Obey That Impulse. comicbooks.com