Life, 1925-03-26 · page 2 of 37
Life — March 26, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **automobile advertisement** for Cadillac's custom-built V-63 model. The image shows a stylized scene of a woman with an umbrella admiring a Cadillac parked near flowering vines. The ad emphasizes luxury customization options: buyers could select from "24 master color harmonies and ten upholstery patterns" for their vehicle. The text highlights the V-63 chassis as "the world's foremost example of eight-cylinder manufacture" and notes the price range ($3,975 to $4,950 f.o.b. Detroit). This represents typical 1920s-era lifestyle advertising, positioning Cadillac as aspirational, customizable luxury—appealing to affluent consumers who could personalize their vehicles to reflect individual taste and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Select COLORS and UPHOLSTERY /or your Custom CADILLAC | FTER all, you are dest satisfied when you satisfy It, too, will prove as fine and satisfying as RE yourself. And so, when py purchase a V-63 though built to your personal specifications. Cadillac with Custom Body by Fisher, Cadillac invites . you to dictate your car’s appearance by selecting both = The Cadillac Custom-Built line includes five closed colors and upholstery. models in 24 master color harmonies and ten upholstery The V-63 Cadillac chassis, as you know, is recognized patterns. Wheelbase 138", except the two-passenger coupe the world over as the foremost example of eight- which measures 132". Price range, $3975 to $4950, cylinder manufacture. f. 0. b. Detroit. CADILLAC MOTOR CAR COMPANY, DETROIT, MICHIGAN Division of General Motors Corporation C A PAIL LL A C OF THE WORLD comicbooks.com