Life, 1925-03-19 · page 4 of 36
Life — March 19, 1925 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side features a General Motors advertisement promoting their automobile brands (Buick, Cadillac, Chevrolet, Oakland, Oldsmobile, GMC Trucks). The ad uses a photograph of people reading newspapers to argue that General Motors cars represent established, reliable "value"—they're backed by a strong organization with readily available parts and service. The right side announces upcoming special issues of *Life* magazine, including a "Beauty Number" and "Easter Number." There is **no political cartoon or satirical commentary** on this page. It's a straightforward commercial advertisement from what appears to be the 1920s-1930s era, when *Life* magazine regularly featured such promotional content alongside editorial announcements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
General Motors has a car in every price class and aims to give the best value for your money. You can buy it out of income, just as you buy a home. “Which car shall we buy?” More than ever the public asks, before buy- ing a car or truck: “Is it of an established make? Is the organization behind it strong? Will parts and service be readily available? Will it therefore have high resale value?” Each General Motors car is an established car; see their names below. Behind each car and truck are the resources of the whole big family. Each has parts, accessories and equip~ ment made largely by General Motors and sold and serviced everywhere. And these fac- tors, plus intrinsic worth, make for resale value. So you are doubly assured of value and satis- faction when the car or truck you buy is a “Product of General Motors.” GENERAL MOTORS Buick + Capittac + CHEVROLET + OAKLAND Oupsmosite - GMC Trucks Announcing The BEAUTY NUMBER for release next week ERE is another of those strictly feminine numbers—possessing an appeal that is optical as well as humor- ous. It is published in answer to the vociferous demand for more and more and more and more pretty girls. The cover is by Charles Dana Gibson, and the number itself is crammed with pictures by Percy Crosby, Gluyas Williams, John Held, Jr., Oscar Fred Howard, Strothmann and many others. The Beauty Number will contain the winning answer to Contest Question Number Five: “Is Democracy a Suc- cess?” eee The TRAVEL NUMBER makes its appearance on April 2, with a brilliant cover by John Held, Jr., and a double- page cartoon of “Spring” by Victor C. Anderson, eee On April 9 Lire offers its annual tribute to ster, with a cover by Charles Dana Gibson, The EASTER NUMBER this year will positively offer no pictures of young ladies carrying bouquets of lilies. Nor will there be more than three or four jokes about new hats. eee The REVOLUTIONARY NUMBER, on April 16, will celebrate the 150th an niversary of Paul Revere’s ride. It will be revolutionary in all senses of the word. see Four special numbers in a row—and the QUESTION CONTEST to furnish added excitement. Send in your dollar NOW and you will reccive therefor ten weeks of Lire, with all the good things that Lire has to offer. 598 Madison Ave., New York, N. Y. Dear Lire: T want to be a recular guy—T mean sub scriber. Here's my Dollar for Ten Issues (Canadian, $1.20; Foreign, $1.40). comicbooks.com