Life, 1925-03-19 · page 34 of 36
Life — March 19, 1925 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and book recommendations**, not political satire. The top features a **W.L. Douglas Shoes advertisement** highlighting spring styles for young men, emphasizing economy and the brand's direct retail presence. The right column contains a "Confidential Book Guide"—brief reviews of contemporary literature including works by P.G. Wodehouse and Louis Joseph Vance, typical of the era's middlebrow reading recommendations. Lower advertisements promote the **Braxton Belt** (with jewelry buckles), **Major's Cement**, and notably, **Bayer Aspirin**—which explicitly warns consumers to verify the "Bayer Cross" trademark, reflecting early 20th-century pharmaceutical marketing emphasizing brand authenticity and medical credibility. A **Mentholatum shaving balm ad** completes the page. The page reflects 1920s consumer culture: brand loyalty, mail-order availability, and growing pharmaceutical self-medication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
many popular Young Men's models. In Black Velour and Light Russia Calf Smart Styles for Young Men See the new styles ready for you this Spring and remember that there is sure economy in buying W. L. Douglas Shoes. W. L. Douglas’ name and the retail price is stamped on the sole of every shoe at the factory. We own and operate 120 Retail Shoe Stores in the principal cities. 'W.L. Douglas shoes are also sold by over 6000 retail shoe dealers. W. L. DOUGLAS SHOE CO. Brockton, Mass, Confidential Book Guide Bill the Conqueror, By P. G Wodehouse (Doran). A hilarious ac. count of true love's rugged course in contemporary London. The Road to Endor. By Louis Joseph Vance (Dutton). Another fic- tional instance of what can happen to a clergyman who doesn't keep his mind on his work. The Little Church Around the Corner. By George MacAdam (Put- nam), A fascinating illustrated history of one of New York's most beloved churches, Najib. By Albert Payson Terhune (Doran). Going to Jerusalem for readable mystery and adventure revolv- ing about an American mining engineer and his Syrian shadow. The Cross-Word Puzzle Maker's Book (Small, Maynard). Containi twenty-cight blank puzzle forms whe in the fan may roll his own. Francis Wilson's Life of Himself (Houghton Mifflin). A_ great come dian’s description of his long and dis. tinguished carcer, with plenty of photo graphs and personalities. Initiation. By George Shively (Harcourt, Brace), An American boy grows up, goes to war and comes back Unusually good for a first novel. Orphan Island. By Rose N thay (Bom & Liverigh Mid-Victorian- ism on a South Se land, Delightiul satire characteristic of the author. Bi ‘The only belt with the Patented Comfort Fea- ture,which combines ab- solute comfort, perfect trousers support, and ts curling and Binding at the sides. HEB ELT ron Mow Handsome Jewelry Buckles. Many beautiful leathers and finishes. At all the best dealers The Perkins-Campbell Co. SAY “BAYER ASPIRIN’ and INSIST! Unless you see the “Bayer Cross” on tablets you are not getting the genuine Bayer Aspirin proved safe by millions and prescribed by physicians 24 years for Colds Headache KINDS, 20¢ pet bottle at deal en. Pain Neuralgia Toothache Lumbago If your skin burns AFTER SHAVING e freely with cooling, healing - entholatum Write for fret sample Mentholatum Co., Buffalo, N.Y..Wichite, Kans. Neuritis Rheumatism Accept only “Bayer” package which contains proven directions. Handy “Bayer” boxes of 12 tablets—Also bottles of 24 and 100—Druggists. Aspirin is the trade mark of Bayer Manufacture of Monoaceticacidester of Balicylicacid BUSH TERMINAL PRINTING CORPORATION, BROOKLYN, NEW TORK comicbooks.com