Life, 1925-03-19 · page 32 of 36
Life — March 19, 1925 — page 32: what you’re looking at
What you’re looking at
This page combines advertisements with light social satire typical of Life magazine's format. **Main Content:** The page features three advertisements: "Nerve Strain" (promoting a self-help book by Paul von Boeckmann addressing modern anxiety), and "Blue-jay" (a corn plaster). **The Blue-jay Advertisement's Satire:** The Blue-jay ad uses a clever Jekyll-and-Hyde reference. "Mr. Hyde had Corns...Dr. Jekyll had none!" alludes to Robert Louis Stevenson's *The Strange Case of Dr. Jekyll and Mr. Hyde* (1886)—the dual-personality story where emotional turmoil manifests as physical transformation. The joke: a painful corn causes irritability and bad temper, turning someone into their "Mr. Hyde." Remove the corn with Blue-jay, and you restore your genteel "Dr. Jekyll" self. The ad claims the plaster eliminates corn pain in ten seconds and the corn itself in 48 hours, appealing to businessmen's need for efficient, standardized solutions. **Context:** This reflects early 20th-century advertising psychology: linking physical ailments to personality and social acceptability—a common sales tactic of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 NERVE STRAIN The high-pressure, mile-a-minute life of to- day, with its mental strain, worry, anxiety, grief and trouble, not to mention nerve strains result- ing from exce and THE N especi: and sensitive nerves. the strain? Read “Nerve Force,” a 64-p: care of the nerve This bo revelation to pec nerves. contro! of their nerves a Force. Price, 25¢ postpaid. vices, mankind. This What Readers of ‘‘Nerve Force’’ Say: nda since reading your took, and po of ever fading “I have about given up the cause of my low welght.”” “I have been treated by a num- . Indigestion dieting.” done more for me, than all other methods comblned.”* Reading your took has st that dreadful feeling of which paralyzed my stomach and digestion."* “Your book did more for me for than two courts io “My heart 1s now recilar again and my nerves are fine. is WRECKING applies ly to the people with highly active brains Have your Nerves stood book on the is a startling with sensitive or deranged It has aided many thousands to gain d build up their Nerve (Coin or stamps.) various other chology, Breathing, 9 d” subjects, tehich have been languages. “The advic on relaxation has cleared my A physician say: the most sei I have ever of neurasthen! T thought ved nerves. 1 book at least many of translated into foreign ven in your book calming of nerves Refore I was half dizzy all the time.” “Your book ts te and valuable work \d on the prevention 1 am recommend- ing your book to my patients.” Write to PAUL von BOECKMANN, Studio 272, 110 W. 40th St., N.Y.C. St ss De Se E+ @ SE j ‘ ! , i ‘ At the root of many a bad temper, there’s a corn. It is hard to keep the disposition serene when a corn is jabbing and baiting it with pain. You can cover the tip of a corn with a match-head. But this tiny pain-center makes one feel mean all a ee ee ee eee ee Be- Business men appreci- ate Bluesjay par ticularly, because it is scientifically efficient. It leaves nothing to the user's guess work. You do not have to decide how much or how little to put on. Each plaster is a com- Plete, standardized tfeatment—and it does the work. Mr. Hyde had Corns .. + Dr. Jekyll had none! over—and act that way. Doctors know that a corn may irritate the whole nervous system—so the pa- tient with a corn is told to use Blue-jay. A Blue-jay plaster will end a corn pain in ten seconds —and the corn itself in 48 hours, Blue-jay THE QUICK AND GENTLE WAY TO END A CORN ous TT ee ee ee ee ER 6 = 8s CUE 6 + +s EE 6+ D+ CE + = + CED ++ D+ EG ++ D-H ++ Do MG 1 D> MH D Life and Letters (Continued from page 21) fifteen minutes before dinner was an- nounced, The hostess, who had no inten- tion of serving cold lamb, hasn't yet forgiven me. Wuat this country needs, besides an indestructible hairnet and a law prohibiting confectioners from usir colored creams in chocolates, is more common-sense discussion of the finer side of life such as is contained in “How to Tell the Fashions from the Follies,” by Caroline Duer (Scribner) Miss Duer knows exactly the spirit in which the principles of gracious conduct should be imparted, and if the Home Missions Board would see to it that every household received a copy of her book, there would soon be less com- plaint against the evident absence of good breeding in this land of the ex tremely free. InasMucH as almost everybody who is anybody owns a copy of “The White Monkey” by this time, about the best thing you can do for friends taking the 3:40 for Florida or the Adriatic for Madeira and points East is to provide them with copies of “The Best Con tinental Short Stories of 1923-24" and “The Best French Short Stories of 1923-24,” both edited by Richard Eaton (Small, Maynard). Baird Leonard. Sure Way to Get Rid of Dandruff There is one sure way that never fails to remove dandruff completely, and that is to dissolve it. Then you destroy it entirely, To do this, just apply a lit Liquid Arvon at night before retiring: u enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three more applications will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff all itching of tly, and your silky and soft, andlook and feel a hundred times better. You ean get Liquid Arvon at any drug store, and a four ounce bottle is all you will need. This simple remedy has never been known to fail. LIQUID ARVON: comicbooks.com