Life — March 12, 1925 — page 40: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. It promotes Lucky Strike cigarettes with the slogan "It's Toasted" and features an ornate decorative border typical of early 20th-century magazine design. The ad's tagline — "To smoke Lucky Strike for a change is to smoke them forever from choice" — suggests that switching to this brand will convert smokers into loyal, permanent customers. The image shows cigarettes and what appears to be a smoking pipe or lighter against a dark background. This represents the era when tobacco companies advertised freely in mainstream magazines without health warnings. The appeal relies on claims of preference and quality rather than any health benefits, reflecting advertising standards before mid-20th-century regulations restricted cigarette marketing.