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Life, 1925-03-12 · page 38 of 40

Life — March 12, 1925 — page 38: what you’re looking at

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Life — March 12, 1925 — page 38: Life, 1925-03-12

What you’re looking at

This page contains a General Electric advertisement promoting street lighting, plus several short satirical pieces typical of *Life* magazine's humor. **Main Advertisement**: GE argues that installing bright streetlights (1,000-candlepower lamps every 150 feet) in East Cleveland reduced theft by making streets safe at night. The cost increase was minimal—only 83 cents per capita annually. The implicit message: better lighting deters crime. **Satirical Content**: - "A Word to the Wives" offers tongue-in-cheek advice about beauty, marriage, and aging (e.g., "Early to bed and early to rise, and you might as well never go to the hairdresser's"). - "Ain't Human Nature Human?" is a short story about two desert travelers who meet and—despite polite gestures—end up fighting over right-of-way, then angrily part ways. It satirizes human nature: we're instinctively combative despite social pretense. - "The Verdict" is a brief joke: a jury member with a distinctive red mustache and odd collar distracted the defendant during his murder trial. The page is primarily advertising wrapped in period humor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

When the lighting was only “average” (as shown in the circle), there was an epidemic of petty thievery in East Cleveland streets. 1000-candlepower lamps, every 150 feet, have made the streets as safe by night as by day. Making streets safe for 83 cents The streets of a suburb ought to be safe for women and children at any hour. Light is the best policeman, as East Cleveland and many other It is the business of electricity to make the world easier, brighter and safer. The engineers of the General Electric Company are experts in achieving these re- sults.Aletter to Schenectady, New York, will put the nearest office in touch with you, year. GENERAL ELECTRIC suburbs have learned. Has your suburb learned it? The difference in per capita cost between the old street lighting and the new, in East Cleveland, is only 83 cents a A Word to the Wives A stitcu in time, saves nine crow’s- feet. Blessed are the chic, inherit the earth. A rose by any other name would not come from the right florist. Early to bed and early to rise, and you might as well never go to the hair- dresser’s. for they shall A fool and her alimony are soon parted. It's ‘a wise mother that knows her daughter's beauty parlor. Remember what Cromwell advised: Put your trust in God, but keep your powder dry. An olive complexion shines like a good deed in a Nordic world. In these days of flasks, the way to a man’s heart is through his hip pocket. K. M. A. D. 11925 A ressimist is a fellow who worrying because a New York U versity professor has predicted that there will be no standing room left in the United States in ten thousand years. BUSH TERMINAL PRINTING CORPORATION, SROOKLYR, MY, “Ain't Human Nature Human?” On all sides the limitless desert stretches to a flat horizon. Sand, sky, air, the sun beating down on infinite space. No one in sight. But stay, in case you are about to leave. Something stirs. Now from op posite sides of the desert’s rim two tiny specks appear. They approach cach other slowly, painfully. They toil across the hot sands, and gradually they plod toward each other they grow larger. They are evidently travelers, bound in opposite directions across this limitless waste. Nearer they come and nearer. Now they are face to face. Politely one of them motions with his arm for the other to pass on his right, and at same time the other courteously invites the first to pass on his left. They start forward and halt. They now laughingly motion each other to pass on the opposite side, start forward, hesitate, and halt again. They grasp their bundles, pull down their hats, wait half an instant, then dash forward to pass each other, collide, lock in deadly combat, roll over and over until they are exhausted, pick up their hats, dust off their coats, and de- part glaring back over their shoulders to snarl simultaneously: “Why’n'cha give a feller a li'l room?’ Silently, sullenly they plod off in opposite directions and vanish over the horizon’s rim. The limitless desert remains, stretch- ing on all sides and yawning. C.F. The Verdict Tue accused had been charged with murder in the first degree, and “Guilty” was the verdict rendered. However, the fellow heard nothing, for his entire attention was riveted upon the odd- looking collar that adorned the neck of the juror with the red mustache. WHITE MOUNTAIN REFRIGERATORS There i a style for every taste and a size for every home. You buy a lifetime of pertect refrigeration whatever AGTURING COMPANY NASHUA, Write for atiactce Bootcts oa : . ask torHorlick’s The ORIGINAL \ ee Milk For Infants, Children, Invalids, Nursing Mothers Avoid Imitations comicbooks.com