ComicBooks.com Register / Loginit's free!

Life, 1925-03-05 · page 33 of 36

Life — March 5, 1925 — page 33: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — March 5, 1925 — page 33: Life, 1925-03-05

What you’re looking at

This page contains mostly **advertisements**, not political satire. The content reflects 1920s consumer anxieties about appearance and social status. **Left side:** "Mrs. Pep's Diary" continues a serialized humor column about a woman's domestic life and spending habits. The adjacent **Marmola ad** targets women, promoting weight-loss tablets by linking slenderness to fashionable "bobbed hair"—a 1920s marker of modernity. The copy implies women can't have the trendy short hairstyle if overweight. **Right side:** The dominant **Van Ess hair-growth advertisement** addresses male baldness anxiety. It claims 800,000 men have tested the product and promises hair regrowth in 90 days or money back. The pitch emphasizes scientific authority and the "new way" of treatment via massage cap, exploiting widespread concern about male pattern baldness while offering pseudo-scientific reassurance that hair roots "seldom die." Both ads reflect 1920s preoccupations with youth, appearance standards, and faith in commercial products to solve social anxieties.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mrs. Pep’s Diary (Continued from page 8) straight down to Tiffany's, buy a dia- mond necklace, and charge it. Up betimes, and did on February my new Bengaline, Sam asking its cost, as luck would have it, and even though I lied a little, he said gravely, You will soon be again in financial straits wherein your only hope will be the finding of something for which a thousand-dollar reward has been offered, nor was the sinister implication lost on me, neither, so now I must do without the Vene- mirror on which I had set my No longer is Sam impressed, cn he makes up a deficit for me, by reminder that he would not have ged me the money for an appendi- s operation, in which I should have n no pleasure....In the evening to at harlequinade, comfortably cos- das a waitress. Sam did himself as a policeman, so realistic that even jeorge Banning did not recognize him. The musick of young Roger Kahn's band very spirited, and one of its mem- bers, Mr. Earl Oliver, did obligingly “Follow the Swallow” played whenever I asked him. Baird Leonard. have ou must be slender to have bobbed hair For the shingle bob or the straight bob, you must havea youthful silhouette. One simply caa’t be stout—or even overweight. How thankful we should be that there is one pleasant method of taking off weight. Noexercises or dicts—just use Marmola Tab- lets (thousands of men and women each yearregainhealthy, slender figuresthis way). Have you ever tried them? Many of your slender, vivacious friends usc la Tablets, All drug stores have them— one dollar abox. Or they will be sent in plain wrap- Bet, Postpaid, by the Marmola Co., 1843 al Motors Bldg., Detroit, Mich. MARMOLA Prescription Tablets Dahrces Day teReduce - LIFE - 800,000 Men have made this test Written Guarantee Costs Nothing Unless we grow hair. The Van Ess 3-bottle treatment is ab- solutely guaranteed. You are the sole judge. The warrant is given by your own dealer. All we require is his signature showing you have purchased a. ninety-day treatment. If it fails, we refund your money, Hence you assume no risk making this test. to Grow New Hair in 90 Days—or Money Refunded Science has recently made some unusual discoveries regarding treat- ment of the hair. One authority states that over 90% of falling hair comes from one cause. A cause that now can be remedied. Hair Guaranteed This New Way This is to offer you, under money- back guarantee, the new Van Ess treatment forthe scalp. Underactual test, it grew hair on 91 heads in 100. Our proposition is simple. Your own dealer gives the warrant. You take no chance of loss. Either this treatment starts a new growth of hair for youor we refund your money. Hair Roots Seldom Die Records show 4 men in 7 either bald or partially bald at 40. Yet science proves only 9 men in 100 need ever be bald, That is because hair roots seldom die from natural causes. Dermatol- ogists used tothink baldness denoted dead hair roots—that the roots could not be revived and new hair grown. Note This New Way You can see from the illustration that Van Essisnot a “tonic,” it com- bines a massage and lotion. Youdo not rub it in with your fingers. Each package comes witharul mas- sagecap. Thenip- ples are hollow. Just invert bottle, Tubyourhead,and nipples automati- ly feed lotion down into follicles of the scalp. Itis veryeasytoapply. One minute each day is enough. We proved otherwise. Highest authorities agree. Great dermatolo- gists are now using a similar basic treatment. Hair on 91 heads in 100 is the record. Kills the Infected Sebum We have traced about 91% of falling hair and baldness to a simple infection of the scalp oil (Sebum). Sebum is an oil. It forms at the hair follicles. Its healthy function is to supply the hair with oil. But frequently it becomes infected. It cakes on the scalp. It plugs the follicles—forms a breeding place for bacteria. Then germs by the millions start to feed on the hair. Baldness soon follows. You can sce this Sebum on your scalp, either in the form of an oily ex- cretion, or, when dried, as dandruff. You must combat that infection— must remove Infected Sebum. If you do, hair will grow. Remember, the hair roots are not dead. This new method—this Van Ess method, combats the Sebum—kills the infection. We guarantee it. It stops falling hair—it grows newhairin 90days. If not—your money back. , We thus guarantee our treatment, because it is safe for us to do so. We know the state- ments we make are amazing—know the public will be skeptical. So we ask no money unless we succeed, You are the sole judge of results, Where to Obtain It Van Ess Liquid Scalp Massage is sold at all druggists or toilet counters. Or—by mail. $1.50 per bottle or $4.50 for a 3-bottle 90- day treatment, with which we will send you a written money-back guarantee. Send no money; we will supply by parcel post, collect. Orders from outside U.S. A. must be accom- panied by postal money order, VAN ESS LABORATORIES, Inc. 145 E. Kinzie St. Chicago, U. S. A. comicbooks.com