Life, 1925-03-05 · page 31 of 36
Life — March 5, 1925 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. It features a testimonial advertisement for Edgeworth pipe tobacco, presenting a letter from "E. A. Schroeder," a former tobacco company employee who claims to have tried many pipe brands before settling on Edgeworth. The satire is subtle and commercial: the ad humorously invokes a fictional "Tried-'em-All Club" of smokers who experimented with various brands before becoming loyal Edgeworth customers. Schroeder's story—leaving the tobacco industry and immediately switching to a competing brand—functions as mock-heroic conversion narrative, elevating a consumer choice into a principled decision. The page also includes unrelated content: a contest announcement for Life magazine readers and an advertisement for Pebeco toothpaste claiming to prevent tooth decay by protecting salivary glands. The humor relies on early 20th-century consumer culture conventions, where brand loyalty was presented as a character virtue worthy of club membership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The transfer of another clubman is here recorded Some smokers appear to have begun their pipe-smoking with Edgeworth and have stuck to it ever since. Others, of more adventurous or more inquiring nature, have evidently started out to “try ’em all” before signing up with any one brand. Mr. Schroeder’s enthusiasm for his final favorite is evidently based on a pretty broad knowledge of the field. Read his letter: Messrs. Larus & Bro. Co., & Main Sts. Richmond, Virginia. I been reading with a great deal of interest the advertising you have been running in the Saturday Evening Post, particularly the issue in which the letter from Mr. K. F. Chapman stated that he member of the “Tried-‘em-All b It may be of interest to you to know that 1 was a member of this same club up to about four years ago, when I resigned and joined the “Edgeworth Club.” I don’t mind telling you that I was employed in one of the largest tobacco companies in the country for about twelve years, and my loyalty to this company compelled me to smoke the brands of pipe tobacco which they manufactured ; could not become a After I left this company several years » I tried Edgeworth Ready-Rubbed Tobacco, and I have been smoking it ever v, I have a life membership in the rth Club” and take it from me, “some club.” Respectfully yours, E. A. Schroeder. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and address to Larus & Brother Com- pany, 16C South 21st Street, Richmond, Va. Edgeworth is . sold in various sizes to suit the needs and means of all purchasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. To Retail Tobacco Merchants: If your jobber cannot supply you with dgeworth, Larus & Brother Company will gladly send you prepaid by parcel Post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Ed; worth Ready Rubbed for the same price you would pay the jobber. *- LIFE - Conditions of the Contest (The winning answer to the second question, and further information of the Contest, will be found on pages 10 and 11) One question will be published each week for ten weeks, starting with the January 29th issue. Answers to cach question must be received at this office not later than 12 noon on the second Saturday following announcement of the question (in this case, before noon of March 14). The winning answer to each ques- tion will be awarded a prize of $50. Announcement of these winning an- swers will be made in Lire within five weeks after each of the questions is published. To the three contestants who have the highest record throughout the Con- test, prizes will be given as follows: First, $300; Second, $125; Third, $75. To be eligible for these prizes, it is not necessary for a contestant to answer all of ¢ juestions, but it is advised that he or she submit as many answers as possible. Each answer must not ex- ceed two hundred words; in fact, brev- ity should be an object. There is no limit to the number of answers which a contestant may submit. Answers must be typewritten, or very plainly written, on one side of the paper only, and addressed to the Question itor, Lire, 598 Madison Avenue, New York City. The Editors of Lire will act as Judges in this Contest; they, and the members of their families, are neces- sarily barred from competition. The decision of the Judges must be con- sidered final. The Judges can not undertake responsibility for the receipt or return of any manuscripts. In the event of ties, the full amount of the prize tied for will be awarded to each tying contestant. Checks for the week- ly prizes, as well as for the final major awards, will be sent to the winners simultaneously with the announcements in Lire. The Contest is open to every one, whether a subscriber for Lire or not. Every contribution to this Contest which is published in Lie will be paid for at our usual rates—regardless of the prizes, The Louvain Library Fund As an American who loves his coun- try, the Louvain Library Fund is a matter dear to Lire’s heart. The Louvain Library, with its wonderful literary treasures of books and manu- script, was destroyed in the Great War, and America’s promise to the war-worn Belgians was that the Library should be restored. We are all in it—you, our- selves and all other good Americans, for national honor is involved in this pledge. Please help in making it good. With many thanks, we record Previously acknowledged... + $660.00 Miss Julia R. Foster, Cincinnati.. 5.00 McCook, New Haven. + 1,00 $666.00 TAaLk is cheap, except when the per- son talked to is a traffic cop. Keep your teeth shining ond safe—with Pebeco WHEN your Mouth Glands DENDStS say that practi- cally no mouth today is normally moist and safe for teeth. Modern cooked foods, too soft, too quickly swallowed, do not require enough chewing. From sheer lack of exercise your mouth glands dry up. Instead of protecting your teeth with their alkaline fluids as nature intended, these glands leave your whole mouth dry—your teeth defenseless against the acids that cause decay. Five minutes after ordinary cleaning the acids form again. The only way to prevent tooth decay is to restore the normal action of your mouth glands. ror Pebeco acts directly on the salivary glands. It completely restores their full alkaline flow. The acids of decay are neutralized as fast as they form and your teeth are kept not only white but safe. Send for a trial tube of Pebeco. Made only by Pebeco, Inc., N. Y. Sole Dis- tributor in & Fink, Inc. Canadian Agents: H. F. Ritchie & Co., Ltd., 10 McCaul St., Toronto. At all druggists. 635 Greenwich Street, New York, N, Send me free your new large sized sample tube of Pebeco. Lehn & Fink, Ine., Sole Distributors, 9 pL Kle comicbooks.com