Life, 1925-03-05 · page 2 of 36
Life — March 5, 1925 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Sheaffer fountain pen advertisement from *Life* magazine (March 5, 1925, based on the header). The ad promotes Sheaffer's new "Cardinal Radite" fountain pen in red ink. The copy uses flowery language about chemical innovation ("Chemical genius has at last caught the rays of a red, red sun") to market the pen's vivid color and durability. The decorative border and rose illustrations create an elegant aesthetic targeting both male and female consumers. The phrase "flowering in pen-dom" is a pun playing on the floral imagery. Prices ($5 standard, $8.75 lifetime model) reflect 1920s luxury goods positioning. This represents typical high-end advertising from the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weenly by Life Pub, Co, at 80% Medison Ave, New Yor. N.Y. Subscr co. Vol. $8, Ne. 209. March Secend Class Matter, June aden oe ach Primed\S'U. SK. "Entered as devon th Urea uke at New York, NY. fof March Snr. a new flowering in pen-dom —a high Sheaffer achievement Chemical genius has at last caught the rays of a red, red sun to make vivid color for a great fountain pen. Sheaffer's Cardinal Radite, now touched with the colorful charm of gorgeous hue is also imbued with that sterner stuff that defies lon}, wear. This true and trim writin, tool has a practically unbreakable barrel of the jewel-like radite, a free-flowin3, micro- controlled ink supply, and is of that fine crafts- manship which has made Sheaffer's the world's standard pen. A sturdy instrument for men—a graceful pen for women—each priced at five dollars to Rive even a broader sweep to a record demand. The Cardinal Radite $5.00 Others, lower _ Lifetime $8.75 At better dealers everywhere SHEAFFER'S PENS*>PENCILS+SKR 'W.A SHEAFFER PEN COMPANY Wa comicbooks.com