Life, 1925-02-26 · page 6 of 36
Life — February 26, 1925 — page 6: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Mimeograph machine, manufactured by A.B. Dick Company of Chicago. The advertisement is not satirical—it's a straightforward commercial pitch. The ad promotes the mimeograph as essential office equipment that produces copies quickly and cheaply, describing it as a "complete, private printing plant in compact form." It emphasizes the machine's business value: copying typed messages and illustrations rapidly while keeping costs low. The image shows the actual mimeograph device—a drum-based printing machine typical of early-to-mid 20th century offices. The advertisement highlights new "Mimeotype stencil sheets" that work without moistening, positioning this as a competitive advantage. This represents Life magazine's advertising content rather than editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Keen-eyed business pursues its ceaseless quest for things that save precious moments, cut stubborn costs and enlarge the radius of sales. By meeting just such demands has the MIMEOGRAPH won its place as standard equipment for mod- ern offices in America and all over the world. A complete, private printing plant in compact form! Clean, exact copies of typed messages or simple illustrations, it creates by the thousand in record time. By its very nature a business- builder and a pace-setter, it brings important returns at surprisingly low cost. And now hitherto unequaled results flow from the new Mimeotype stencil sheets which are used with- out moistening—the latest Mimeograph achieve- ment. Complete information gladly sent on request. A. B. DICK COMPANY, CHICAGO comicbooks.com