Life, 1925-02-26 · page 35 of 36
Life — February 26, 1925 — page 35: what you’re looking at
What you’re looking at
This is **primarily a Listerine advertisement**, not political satire. The page promotes Listerine mouthwash and newly-available throat tablets. The small sketch at top left depicts a skier, representing the "inconvenience" of sore throats interrupting leisure activities like "a big party scheduled; a skating trip, tobogganing or something else." The central image shows a large Listerine bottle. The castle illustration at top right is decorative branding imagery unrelated to the advertisement's message. The ad's actual point: Listerine prevents sore throats and "halitosis" (bad breath)—a medical term the ad explains parenthetically, suggesting it was still relatively new terminology to readers. The copy emphasizes that using Listerine as a daily mouth rinse guards "against troubles that may start with throat infection." This reflects early-20th-century advertising strategy: positioning antiseptic products as preventative health measures while also appealing to social embarrassment about breath odor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Interesting News ine Throat Tablets, contain ntiseptic oils of Listerine vailable While we mit that mo tablet or candy lozenge can correct halito- sis. the Listerine antiseptic oils in these tablets are very valuable as a relief for throat irritations. They are 25 cents a package ee ns) = AMBERT PuaRmacaL COMPANY $7. Lours Mou 3 * Check sore throat this way at just the time you want to feel your best— maybe when there is a big party scheduled; a skating trip, tobogganing or something else. Besides the inconvenience, sore throat may often be a danger signal of some more serious illness to follow. Many illnesses have their beginning with disease germs that may enter the system through the mouth and throat. There is one simple, safe and pleasant way to guard against troubles of this kind—by using Lister- ine systematically as a mouth wash and gargle. For half a century this valuable preparation has been recognized and recommended by physicians as a safe household antiseptic. ‘ ya throat is a nuisance. It usually comes LISTERINE Moreover, when you use Listerine this way you effectually combat that other embarrassment that so many people are guilty of, both socially and in business—halitosis (the medical term meaning un- pleasant breath). When you make Listerine a regular part of your daily toilet routine, you know your breath is right and you know that you are guarding yourself against troubles that may start with throat infection. It is a good thing always to have it handy in your bath- room. Listerine has dozens of other uses; note cir- cular with each bottle. To avoid possible fraudu- lent substitution, insist upon obtaining Listerine in the original package—14 ounce, 7 ounce, 3 ounce.— Lambert Pharmacal Company, Saint Louis, U. S. A. ~The safe antiseptic comicbooks.com