Life — February 26, 1925 — page 3: what you’re looking at

What you’re looking at

# Analysis This page contains a satirical advertisement for the Alexander Hamilton Institute, a business education service. The cartoon shows a golfer mid-swing, illustrating the article's central joke: **golf as a metaphor for business success**. The text argues that the Institute's value lies in hiring expert consultants to handle business problems—just as one might hire a professional caddy or coach to improve their golf game. The satire suggests that businessmen obsessed with golf (a status symbol of the wealthy) should apply the same principle to their actual work: employing outside expertise. The article claims the Institute has helped grow golf club membership from nearly zero to 3,034 clubs in sixteen years, positioning business education as equally transformative. The humor targets wealthy executives who prioritize leisure while neglecting professional development.