Life, 1925-02-19 · page 4 of 37
Life — February 19, 1925 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes Hart Schaffner & Marx's "Four Winds Topcoat" for men. The illustration shows a gentleman in profile wearing the advertised overcoat, depicted in a stylized manner typical of 1920s fashion advertising. He carries a cane and wears a hat, presenting an image of refined, businesslike respectability. The ad copy emphasizes the coat's practical virtues: it's suitable for "fair weather" and "rough weather," features quality wool construction to resist "chill rains and winds," and offers "smart" styling appropriate for "business or evening wear." The claim that it's "reasonably priced" suggests value positioning. There is **no apparent political or satirical content**—this is straightforward commercial advertising from Life magazine's revenue-generating pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fair weather style Peak: rough weather comfort in | HART SCHAFENER & | MARX FOUR WINDS | TOPCOAT You're ready for weather that any wind may bring in these coats They have the stylish width at the shoul- ders, the straight’ hanging lines that make them smart for business or evening wear They're made of the finest all-wool fabrics that keep out the chill rains and winds They have the tailoring that makes them stand hard knocks They will meet more uses than any garment you own Reasonably priced, too HART SCHAFFNER & MARX - comicbooks.com