Life, 1925-02-19 · page 36 of 37
Life — February 19, 1925 — page 36: what you’re looking at
What you’re looking at
This is **advertising, not satire or political commentary**. The page features a Holeproof Hosiery company advertisement from *Life* magazine. The image shows a woman in an elegant white dress seated with attendants, designed to convey luxury and sophistication. The ad emphasizes that hosiery is crucial for achieving fashionable costume effects—a significant concern in early 20th-century women's fashion, when stockings were visible and important style elements. The advertisement's pitch centers on color coordination ("correct new colors") and fabric quality ("sheerest chiffons or heavier silks"), targeting women concerned with matching or contrasting their stockings with dresses. The moderate pricing claim and retail availability suggest this was aspirational yet accessible merchandise for middle-class women. There is no political satire here—merely a commercial pitch using elegant imagery and persuasive copy typical of *Life* magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AS never before you can obtain stunning effects in costume, today, by judi- cious selection of hosiery. The new Holeproof Hosiery styles offer the correct new colors by use of which you can have pleasing con- trast with any dress or suit or, if you prefer, the equallychic matching effect. OH. UL Co. SHEEREST CHIFFONS OR -THE HEAVIER SILKS Beswes the choice of correct new colors, Holeproof Hosiery offers an equally delightful choice of full-fashioned and semi-fashioned styles— from veil-like chiffons to the heavier silks. In every pair you find flaw- less perfection of texture — richness, lustre — snug, smooth fit. So you cannot fail to choose Holeproof Hosiery. Prices are moderate. And it has the quality to retain fresh, new loveliness. Sold only in retail stores. If not available locally, write for illustrated price-list. Hfoleproof fasierg HOLEPROOF HOSIERY COMPANY, MILWAUKEE, WISCONSIN. — HOLEPROOF HOSIERY COMPANY OF CANADA, LIMITED, LONDON, ONTARIO comicbooks.com