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Life, 1925-02-19 · page 31 of 37

Life — February 19, 1925 — page 31: what you’re looking at

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Life — February 19, 1925 — page 31: Life, 1925-02-19

What you’re looking at

This page mixes humor with period advertising. The left column contains a brief satirical sketch titled "These Americans: The Floridian"—a humorous character study of a Florida resident who knows genuine local facts (correct spelling of Tallahassee, understanding that grapefruit doesn't self-squirt) and skepticism toward Northern tall tales about Florida real estate. The joke targets both Florida's reputation for dubious land schemes and Northern gullibility. The remaining left-side content is straightforward product advertising: Liquid Arvon (a dandruff remedy) and Mentholalum (a menthol salve), using common period medical-product marketing language. The right page features a full-page advertisement for General Cord Tires, emphasizing technological advancement in tire manufacturing—specifically their 6-ply Balloon Cord design reducing puncture risk. The illustration shows a vintage automobile, and the tagline "goes a long way to make friends" uses a pun on tire durability as social currency. The page is primarily advertising with modest satirical content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—_———____.™'"_—> These Americans The Floridian He knows that no loyal grape-fruit ever squirted of its own accord. He thinks those stories about sub- city lots are intended for humor. ws a Northerner when he sees one coming. He has heard about a place called Southern California. He knows how to spell Tallahassee. McC. H. So Much Velvet “Hr ma ade his money in coal.” for the winter.” 1k California Number (next ) will contain a new ques- he great Contest and an an- ent of the winner to Ques- Number One, This will be one Fe’s greatest numbers. Don't Sure Way to Get Rid of Dandruff There is one sure way that never fails ve dandruff completely, and that ssolve it. Then you destroy it To do this, just apply alittle Arvon at night before retiring; use to moisten the scalp and rub it atly with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three | more applications will completely dissolve ly destroy every single sign and no matter how much dandruff have. You will find, too, that all itching of | the scalp will stop instantly, and your will be lustrous, glossy, silky and soft, ook and feel a hundred times better. 4a can get Liquid Arvon at any store, and a four ounce bottle is ail you will need. This simple remedy has | | never been known to fail. LIQUID ARVON BREATHE FREELY Anointnostrils before retiring with “Mentholalum Write for free sample Mentholatum Co., Buffalo, N.Y., Wichita, Kans, Another Step Forward in Cord Tires It was General’s mastery of in- ternal friction that enabled it to produce, five years ago, the first low-pressure tire ever placed on the market—the General Jumbo 30 x 3%4 Cord with air pressure of 30 pounds. Just as today it has enabled General to produce the successful 6-ply Balloon Cord, to replace 4-ply Balloons on all except the smaller cars— combining all Balloon advan- tages with the right strength for the load, as well as reducing Balloon puncture risk 90%, ing ‘tre Stores Everywhere he GENERAL CORD —=goes a long way to make friends BUILT IN AKRON, OHIO, BY THE GENERAL TIRE AND RUBBER CO. comicbooks.com