Life, 1925-02-19 · page 2 of 37
Life — February 19, 1925 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a 1920s Cadillac ad promoting "Custom-Built Bodies" by Fisher. The image shows a stylized circular vignette depicting two elegantly dressed women admiring a V-63 Cadillac. The advertisement emphasizes customization options—twenty-four color harmonies, choice of upholstery materials (mohair or cloth)—positioning Cadillac as offering personalized luxury reflecting the owner's taste and "personal ideal of beauty." The ad targets affluent consumers, particularly women, highlighting how purchasing a Cadillac allows individual expression. The tagline "Standard of the World" reinforces brand prestige. This represents typical 1920s automobile marketing emphasizing both technical superiority (the eight-cylinder engine) and aesthetic customization as status symbols. No political cartoon or satire is present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LURE Published Weenty by Life Pub fo a 5.00. Vel 85. No, 207. February 19. 192. Ratere: St New Vora, NoY.. wader the act of March : Cia Depin" Canase. | Copyright i CADILLAC Custom-Built BODIES ~at prices consistent with wise investment Cadillac invites you to give free rein to es’ individual preferences when you purchase a V-63 Cadillac with Custom Body by Fisher. § From among the twenty-four master color harmonies, select the ene which pleases you above all others. Choose the particular style of upholstery, in mohair or cloth, which appeals to you as being most beautiful. ..... § In this way, your Custom-Built Cadillac will faithfully reflect your own good taste. In this way, it will represent your personal ideal of beauty... . . just as it represents the highest standard of dependable, vibrationless eight-cylinder performance. CADILLAC MOTOR CAR COMPANY, DETROIT, MICHIGAN Division of General Meters Corporation comicbooks.com